Expansion channels Opportunity to deepen retail penetration given current availability in Whole Foods, Sprouts, Walmart, Wegman’s, HEB and other natural/local retailers. Focus on expanding into additional national grocers and regional chains, as well as online marketplaces to boost reach for both Ready-to-Drink lattes and the Super Concentrate.

Product diversification Recent launches in Matcha almond milk lattes and Matcha coconut water indicate a strategy of flavor and format expansion. Leverage health-forward positioning by pitching to health food stores, gym/citness channels, and office delivery partners with clean-label, dairy-free, low-sugar options.

Sustainability edge Brand emphasizes organic, dairy-free, no refined sugar and simple ingredients. Position to sustainable and natural product buyers, private label opportunities, and partnerships with wellness platforms that value clean-label, functional beverages for daily rituals.

B2B partnerships Recent multi-channel availability (Walmart.com, Amazon, Sprouts, Walmart) and a scalable Ready-to-Drink line suggest potential for co-branding, exclusive SKUs with retailers, or subscription programs. Target beverage distributors and club/box programs to accelerate shelves and online funnel growth.

Public momentum Active press coverage of launches in 2026 and a clear growth trajectory imply marketing momentum that can be leveraged for cross-promotion with retailers, influencers, and corporate gifting programs. Propose PR-led co-marketing, seasonal campaigns, and sampling to accelerate trial among new consumer segments.