Sustainable niche Market Tea Drops as a sustainable, bagless and organic tea option with a smaller waste footprint to appeal to eco-conscious retailers and consumers. Emphasize Fair Trade and mission-driven branding to boost alignment with retailers focused on sustainability.

Expansion through retail Highlight recent retail introductions such as Target in late 2023 and opportunities to expand into other mass channels and club stores. Propose co-branded or exclusive SKUs and bundle promotions to accelerate shelf presence.

Subscription growth Leverage the organic tea subscription model to target DTC and partner channels with recurring revenue. Propose wholesale partnerships with subscription boxes or wellness clubs to broaden recurring orders.

Social impact boost Promote partnerships tied to social good like Thirst Project and Hello Kitty collaborations to attract retailers seeking purpose-driven brands. Suggest co-marketing campaigns linked to charitable commitments to drive PR and shopper engagement.

Technology empowered Utilize the tech stack (Shop Pay Installments, Refersion, iCIMS, etc.) to offer flexible payment terms, affiliate marketing programs, and efficient recruitment for retail sales teams. Propose tech-enabled pilots for faster onboarding and measurable sales ROI.