Website Refresh They are building a new website; offer a comprehensive website refresh with an optimized portfolio gallery, online booking, print ordering, and SEO to convert visitors into inquiries and bookings. Propose hosting and performance improvements aligned with their Nginx/OpenResty and Google Cloud stack.

CRM & Automation Leverage their existing Microsoft 365 and Google Cloud usage to introduce CRM, lead capture, email nurturing, and automated client communications to convert inquiries from weddings and family sessions into booked shoots.

Marketplace Partnerships Capitalize on current marketplace exposure by formalizing partnerships with wedding platforms and photography networks to drive referrals, co marketing, and scalable bookings.

Leadership Outreach Position Laura Popejoy as a premium, award winning brand ambassador for strategic campaigns, premium packages, and co branded marketing with luxury vendors to drive high value bookings.

Print & Albums Develop high margin product offerings such as premium prints and heirloom albums, bundled with digital rights, to increase average sale price and create repeat revenue through archival services.