What is Popwallet (Acquired by Snap Inc.)'s NAICS code?

Popwallet (Acquired by Snap Inc.)'s NAICS code is 541613 (Marketing Consulting Services).

Insights

Acquired Platform Popwallet was acquired by Snap Inc. in October 2021, indicating strong alignment with large-scale brand marketing and potential access to Snap’s broader advertiser ecosystem for cross-promo opportunities.

Mobile Wallet Focus Specializes in contactless experiences via Apple Wallet and Google Pay, offering dynamic coupons, loyalty, gifts, tickets and passes, presenting a channel for brands to drive mobile engagement and measurable redemption.

Recent Integrations Partnerships and platform integrations with Eventbrite and brands like Hot Pockets and David’s Bridal suggest a demand for branded tickets, omnichannel experiences, and digital-first customer journeys.

Financial Snapshot Revenue is modest (0–1M) with total funding of 3.1M, indicating an opportunity for growth-stage collaborations with mid-market or enterprise clients seeking scalable mobile wallet solutions.

Tech & Compliance Tech stack includes cloud, databases, maps, and frontend frameworks with data privacy compliance (CCPA), signaling readiness for regulated data handling and scalable, privacy-conscious campaigns.

Popwallet (Acquired by Snap Inc.) Tech Stack

Popwallet (Acquired by Snap Inc.) uses 8 technology products and services including Twitter Ads, Amazon Web Services, Docker, and more. Explore Popwallet (Acquired by Snap Inc.)'s tech stack below.

Popwallet (Acquired by Snap Inc.) Email Formats	Example	Percentage
First@popwallet.com	John@popwallet.com	100%

Popwallet (Acquired by Snap Inc.) Email Formats

Example

Percentage

First@popwallet.com

John@popwallet.com

100%

Frequently Asked Questions

What is Popwallet (Acquired by Snap Inc.)'s official website and social media links?

Popwallet (Acquired by Snap Inc.)'s official website is popwallet.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Popwallet (Acquired by Snap Inc.) generate?

As of July 2026, Popwallet (Acquired by Snap Inc.)'s annual revenue is estimated to be <$1M.

What is Popwallet (Acquired by Snap Inc.)'s SIC code and NAICS code?

Popwallet (Acquired by Snap Inc.)'s SIC code is 8742 - Management Consulting Services and NAICS code is 541613 - Marketing Consulting Services.

How many employees does Popwallet (Acquired by Snap Inc.) have currently?

As of July 2026, Popwallet (Acquired by Snap Inc.) has approximately 11 employees across 1 continents, including North America. Key team members include Product Manager: B. B. Explore Popwallet (Acquired by Snap Inc.)'s employee directory with LeadIQ.

What industry does Popwallet (Acquired by Snap Inc.) belong to?

Popwallet (Acquired by Snap Inc.) operates in the Advertising Services industry.

What technology does Popwallet (Acquired by Snap Inc.) use?

Popwallet (Acquired by Snap Inc.)'s tech stack includes Twitter Ads, Amazon Web Services, Docker, Kubernetes, Squarespace, Squarespace Commerce, Mailchimp and Atlassian Jira.

What is Popwallet (Acquired by Snap Inc.)'s email format?

Popwallet (Acquired by Snap Inc.)'s email format typically follows the pattern of First@popwallet.com. Find more Popwallet (Acquired by Snap Inc.) email formats with LeadIQ.

How much funding has Popwallet (Acquired by Snap Inc.) raised to date?

As of July 2026, Popwallet (Acquired by Snap Inc.) has raised $3.1M in funding. The last funding round occurred on Mar 12, 2020.

When was Popwallet (Acquired by Snap Inc.) founded?

Popwallet (Acquired by Snap Inc.) was founded in 2015.

Popwallet (Acquired by Snap Inc.)

Q: How many employees does Popwallet (Acquired by Snap Inc.) have currently?

Popwallet (Acquired by Snap Inc.) has approximately 11 employees.

Q: What industry does Popwallet (Acquired by Snap Inc.) belong to?

Popwallet (Acquired by Snap Inc.) operates in the Advertising Services industry.

Q: What technology does Popwallet (Acquired by Snap Inc.) use?

Popwallet (Acquired by Snap Inc.)'s tech stack includes Amazon RDS, SOC 2, Stimulus, git, Google Analytics.

Q: How much funding has Popwallet (Acquired by Snap Inc.) raised to date?

Popwallet (Acquired by Snap Inc.) has raised $3.1M in funding. The last funding round occurred on Mar 12, 2020.

Q: When was Popwallet (Acquired by Snap Inc.) founded?

Popwallet (Acquired by Snap Inc.) was founded in 2015.

Advertising ServicesNew York, United States11-50 Employees

Popwallet is a New York City-based advertising services company that was acquired by Snap Inc. in October 2021. It provides a platform that enables brands to deliver contactless customer experiences through mobile wallets such as Apple Wallet and Google Pay. The experiences span dynamic coupons and offers, rebates, loyalty and gift cards, tickets and passes, identification, and other lightweight branded content stored in the wallet. These wallet-based assets are designed to be deployed at scale to reach consumers.

Its customer base comprises brands seeking to engage people through mobile wallet marketing, as demonstrated by partnerships such as Hot Pockets in 2021, a 2020 integration with Eventbrite, and a 2020 collaboration with David's Bridal. Based in New York City, the company operates as a smaller-to-mid-sized team within the advertising services sector.

Insights

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