What is Popwallet (Acquired by Snap Inc.)'s NAICS code?

Popwallet (Acquired by Snap Inc.)'s NAICS code is 541613 (Marketing Consulting Services).

Insights

Acquisition leverage Popwallet was acquired by Snap Inc. in October 2021, indicating potential alignment with Snap's ad tech ecosystem and cross-selling opportunities for mobile wallet driven campaigns within a larger platform.

Wallet optimization Specializes in contactless experiences in Apple Wallet and Google Pay, presenting a sales angle to brands seeking scalable loyalty, coupons, tickets, and passes embedded in mobile wallets.

Low revenue, high potential Current revenue is under $1M with $3.1M in funding, suggesting a growth-ready product with room for upsell into mid-market and enterprise brands adopting loyalty and omnichannel strategies.

Tech and partners Tech stack includes AWS, Docker, Kubernetes, and integrations with Eventbrite and Mailchimp, enabling scalable campaigns; potential to upsell to brands using these ecosystems seeking deeper wallet-based experiences.

Target segments Active mentions with brands like Hot Pockets and David’s Bridal indicate appetite among consumer brands for mobile wallet promotions; opportunity to target further fashion, food, and retail omnichannel players seeking digital-first engagement.

Popwallet (Acquired by Snap Inc.) Tech Stack

Popwallet (Acquired by Snap Inc.) uses 8 technology products and services including Twitter Ads, Amazon Web Services, Docker, and more. Explore Popwallet (Acquired by Snap Inc.)'s tech stack below.

Popwallet (Acquired by Snap Inc.) Email Formats	Example	Percentage
First@popwallet.com	John@popwallet.com	100%

Popwallet (Acquired by Snap Inc.) Email Formats

Example

Percentage

First@popwallet.com

John@popwallet.com

100%

Frequently Asked Questions

What is Popwallet (Acquired by Snap Inc.)'s official website and social media links?

Popwallet (Acquired by Snap Inc.)'s official website is popwallet.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Popwallet (Acquired by Snap Inc.) generate?

As of September 2026, Popwallet (Acquired by Snap Inc.)'s annual revenue is estimated to be <$1M.

What is Popwallet (Acquired by Snap Inc.)'s SIC code and NAICS code?

Popwallet (Acquired by Snap Inc.)'s SIC code is 8742 - Management Consulting Services and NAICS code is 541613 - Marketing Consulting Services.

How many employees does Popwallet (Acquired by Snap Inc.) have currently?

As of September 2026, Popwallet (Acquired by Snap Inc.) has approximately 11 employees across 1 continents, including North America. Key team members include Product Manager: B. B. Explore Popwallet (Acquired by Snap Inc.)'s employee directory with LeadIQ.

What industry does Popwallet (Acquired by Snap Inc.) belong to?

Popwallet (Acquired by Snap Inc.) operates in the Advertising Services industry.

What technology does Popwallet (Acquired by Snap Inc.) use?

Popwallet (Acquired by Snap Inc.)'s tech stack includes Twitter Ads, Amazon Web Services, Docker, Kubernetes, Squarespace, Squarespace Commerce, Mailchimp and Atlassian Jira.

What is Popwallet (Acquired by Snap Inc.)'s email format?

Popwallet (Acquired by Snap Inc.)'s email format typically follows the pattern of First@popwallet.com. Find more Popwallet (Acquired by Snap Inc.) email formats with LeadIQ.

How much funding has Popwallet (Acquired by Snap Inc.) raised to date?

As of September 2026, Popwallet (Acquired by Snap Inc.) has raised $3.1M in funding. The last funding round occurred on Mar 12, 2020.

When was Popwallet (Acquired by Snap Inc.) founded?

Popwallet (Acquired by Snap Inc.) was founded in 2015.

Popwallet (Acquired by Snap Inc.)

Q: How many employees does Popwallet (Acquired by Snap Inc.) have currently?

Popwallet (Acquired by Snap Inc.) has approximately 11 employees.

Q: What industry does Popwallet (Acquired by Snap Inc.) belong to?

Popwallet (Acquired by Snap Inc.) operates in the Advertising Services industry.

Q: What technology does Popwallet (Acquired by Snap Inc.) use?

Popwallet (Acquired by Snap Inc.)'s tech stack includes Amazon RDS, SOC 2, Stimulus, git, Google Analytics.

Q: How much funding has Popwallet (Acquired by Snap Inc.) raised to date?

Popwallet (Acquired by Snap Inc.) has raised $3.1M in funding. The last funding round occurred on Mar 12, 2020.

Q: When was Popwallet (Acquired by Snap Inc.) founded?

Popwallet (Acquired by Snap Inc.) was founded in 2015.

Advertising ServicesNew York, United States11-50 Employees

Popwallet is a New York City-based advertising services company that was acquired by Snap Inc. in October 2021. It provides a platform that enables brands to deliver contactless customer experiences through mobile wallets such as Apple Wallet and Google Pay. The experiences span dynamic coupons and offers, rebates, loyalty and gift cards, tickets and passes, identification, and other lightweight branded content stored in the wallet. These wallet-based assets are designed to be deployed at scale to reach consumers.

Its customer base comprises brands seeking to engage people through mobile wallet marketing, as demonstrated by partnerships such as Hot Pockets in 2021, a 2020 integration with Eventbrite, and a 2020 collaboration with David's Bridal. Based in New York City, the company operates as a smaller-to-mid-sized team within the advertising services sector.

Insights

Similar companies to Popwallet (Acquired by Snap Inc.)

Iterable

Braze

Annex Cloud

Swirl

Spendgo

LoyaltyPlant

PassKit