Small IT services Target a focused IT services and consulting outreach to leverage their niche as a small firm in IT, offering scalable managed services, cloud optimization, and cybersecurity packages tailored for teams of 2-10 employees.

SaaS/Tech stack Position complementary solutions around their tech stack (iCIMS, WordPress, PHP, Apache, jQuery Mobile) such as site performance optimization, CMS security hardening, and lightweight CRM integrations to improve recruitment and client-facing platforms.

Growth potential With revenue in the mid-range and ambitious-scale capabilities, pitch mid-market growth services, infrastructure modernization, and cloud migration to support potential client acquisitions and service line expansion.

Synergy opportunities Leverage proximity to larger pet-focused brands in the ecosystem by offering IT services that support omnichannel e-commerce, data analytics, and site reliability for pet care retailers and related services.

Competitive positioning Differentiate by emphasizing agile delivery, cost efficiency, and security for smaller IT services firms, and propose packaged offerings for rapid onboarding, monitoring, and ongoing support to win as a preferred partner.