Nutrient-Preserving Platform PowderPure uses a water-evaporation process that preserves enzymes, antioxidants, vitamins and minerals in whole produce, producing premium powders with full flavor and color. This differentiator is attractive to clean-label and health-focused brands and can be offered to IFF's extensive customer network.

IFF Network Advantage As part of IFF since the acquisition, PowderPure can leverage IFF's global sales force and distribution channels to reach large food and beverage brands, enabling faster adoption of its nutrition-rich powders and potential co-selling with IFF's flavor and ingredient portfolio.

Sustainability Edge The technology streamlines production by evaporating water quickly without sacrificing nutrition, potentially reducing processing steps and energy use compared to traditional drying methods. This aligns with sustainability goals of brands seeking greener ingredients.

Target Markets Ideal for premium beverages, snacks, supplements, and baby foods seeking nutrient-dense, natural powders. Opportunities exist with co-packers, plant-based brands and health-oriented manufacturers looking for high-quality fruit and vegetable powders.

Growth Readiness PowderPure has demonstrated fundraising and collaboration history, and its integration with IFF positions it to scale with support from a global corporate parent, offering potential partnerships with growers, manufacturers, and distributors to accelerate market penetration.