Recent Partnering PowerSouth Energy Cooperative recently partnered with Optiwatt, a leading telematics-based managed charging platform, to address the increasing energy demand from the growing number of electric vehicles in the Southeast. This partnership opens up opportunities to offer innovative energy solutions to support the EV market and improve customer engagement.

Promotions and Appointments PowerSouth's recent internal promotions and appointments, such as the elevation of Horace Horn to Senior Vice President of External Affairs and Taylor Williams to Vice President of External Affairs, indicate a focus on strengthening leadership and customer-facing roles. Leveraging these key personnel changes can enhance sales strategies by aligning offerings with customer needs and priorities.

Marketing Focus With a strong online presence utilizing tools like Site Kit, social media engagement with Twitter Emoji, and SEO optimization through Yoast SEO, PowerSouth demonstrates a commitment to digital marketing. Incorporating these technologies into sales outreach can help in reaching a broader audience and creating impactful brand communications.

Long-Term Relationships Having provided wholesale power for 20 distribution members for over 67 years, PowerSouth has established long-standing relationships within its network. Leveraging these existing partnerships can lead to cross-selling opportunities, referrals, and a deeper understanding of customer needs, ultimately driving sales growth.

Industry Recognition Being a trusted energy provider for over six decades, PowerSouth has gained industry recognition for reliability and service excellence. Highlighting these accolades in sales pitches can differentiate the company from competitors, instilling confidence in potential clients and opening doors to new business opportunities.