Market leadership PQ Media specializes in proprietary econometric market research across traditional, digital and alternative media, presenting an opportunity to upsell broader syndicated studies and custom research for media operators, advertisers and tech firms seeking holistic market views.

Global forecasting With a track record of global ad and marketing spend forecasts and DOOH market projections, there is an opportunity to sell ongoing forecast subscriptions, quarterly updates, and strategic advisory services to agencies, brands and investment firms evaluating media spend.

Dooh and tech PQ Media’s pioneering work in digital out-of-home, mobile and social media advertising opens doors to cross-sell attribution studies, media mix modeling, and technology-driven marketing solutions for clients looking to optimize cross-channel campaigns.

Small team agility As a lean organization, PQ Media can be a high-margin client for boutique consulting partners offering flexible, high-touch engagements, faster turnaround research projects, and white-label or co-branded reports for partners in media and investment sectors.

Existing client base Their history of over 100 custom research projects for blue-chip clients signals potential for expanding account-based selling, including regular refreshes, flagship Global Media & Technology Forecast Series renewals, and expansion into additional markets or verticals.