Public sector focus Target public sector agencies and academia who require human-centered design and service transformation capabilities, leveraging Pragma Partners’ proven track record and recent ASG Group acquisition to position as a trusted specialist within government modernization initiatives.

Acquisition momentum Capitalize on the ASG acquisition narrative to approach clients seeking scale and integrated digital transformation capabilities, offering complementary services that align with large-scale public sector programs while highlighting agility and practical delivery.

Boutique pragmatism Position Pragma as a lean, highly actionable partner for complex service design projects where government timelines, user experience, and clear implementation steps are critical, appealing to agencies needing tangible outcomes over large systems integrators.

Tech stack leverage Leverage expertise in Atlassian, Microsoft 365, WordPress, and cloud security measures to upsell into projects requiring collaborative tooling, digital workplace modernization, secure web services, and user-friendly citizen-facing portals.

Growth and cross-sell With revenue in the 1–10 million range and a client base in academia and public sector, pursue cross-sell opportunities with larger firms or platforms that can benefit from Pragma’s human-centered design approach, potentially expanding into broader government transformation programs.