Pragmatix Services Pvt Ltd

Computer SoftwareCalifornia, United States51-200 Employees

Pragmatix Services Pvt Ltd is a software development firm focusing on business intelligence and analytics solutions. Its offerings cover a range of functional areas, including customer retention, sales force efficiency, fraud detection, market and product effectiveness, payments spend, risk management, and operational efficiency, with an emphasis on data cleansing and customized reporting within its analytics platform. The company serves banking, financial services, telecom, and retail sectors, delivering insights to improve performance in sales, marketing, compliance, risk management, finance, and human resources across more than 25 global and regional clients. Based in Palo Alto, California, Pragmatix emphasizes services that combine BI capabilities with strategic consulting in payments, treasury, trade finance, operations, technology infrastructure, and information security. The firm positions itself as a provider of both analytics tools and advisory services, supporting clients in identifying, extracting, and analyzing business data to inform strategic decisions and optimize outcomes. A notable development in the company’s history is its acquisition by Crisil Limited in 2017, reflecting recognition within the analytics and data services landscape.

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