Artisanal Craftsmanship Prandina specializes in handmade glass lighting products with a strong emphasis on innovation in glassblowing techniques, appealing to customers seeking unique, high-quality lighting solutions with a artisanal touch.

Strategic Partnership The company has recently partnered with Tyson Lighting Limited and plans to participate in international events like Decorex in London, indicating opportunities to expand sales channels and build relationships with premium interior and lighting designers worldwide.

Brand Story & Passion Prandina’s emphasis on its emotional brand story and the passion of its founder and team can be leveraged to target clients who value authentic craftsmanship, storytelling, and a personalized approach to lighting design.

Market Positioning With a revenue under $1M and close competitors of similar size and specialization, there is an opportunity to target bespoke hospitality, luxury residential, and creative commercial projects looking for artisanal lighting with a distinctive design identity.

Digital Engagement Utilizing its current tech stack, including Google Analytics and HubSpot, Prandina can enhance its digital marketing strategies to reach niche high-end markets, increase brand awareness, and generate direct sales inquiries for custom projects.