Expansion Opportunity Praytell is rapidly expanding its Asia footprint with a Singapore hub and EVP leadership in Asia, signaling growing demand in APAC. This presents a sales opportunity to offer region-specific services, media strategy, and cross-border campaign support to clients looking to enter or scale in Asia.

Influence Department The agency combines media, creators, and social under one Influence Department and has recently added senior leaders in media and creator marketing. This positions Praytell to offer integrated influencer, paid media, and creator partnerships packages to brands seeking cohesive omnichannel campaigns.

New Business Momentum Recent client wins such as Choose Chicago and strategic hires indicate a growth-oriented trajectory and appetite for high-visibility destination marketing and public-facing campaigns, suggesting opportunities to upsell broader PR, branding, and digital strategy services to similar organizations.

Global Intelligence With a 2026 YouGov global study and emphasis on the Personality Era, Praytell positions itself as a thought leadership partner for trust and influence. This can be leveraged to cross-sell research-driven campaigns, advisory services, and analytics-led strategy to brands prioritizing credibility and audience trust.

Tech Enablement A tech stack featuring Squarespace, Sprout Social, Slack, and AI tools indicates modern, integrated workflows. This facilitates offering scalable digital marketing, social listening, content operations, and automation services to clients seeking efficient, data-informed campaigns.