Growth potential Target the large member base and employer footprint of PreferredOne (327,000 members and 4,800 employers) with scalable admin and technology-enabled benefits administration solutions to expand market share in Minnesota and the Upper Midwest.

Acquisition tailwind Leverage the recent and historical acquisitions by UnitedHealth Group and UnitedHealthcare to position compatible admin and network solutions, offering migration-ready third-party administrator services and conversion-ready integrations.

Technology leverage Position offerings around the existing tech stack integrations (Cloudflare, Google services, Adobe Experience Cloud, ADP, Smartsheet) to enhance member experience, data analytics, and employer self-service portals for improved engagement and savings.

Cost savings Highlight partnerships and programs that reduce member prescription costs and enable digital therapeutics, aligning with PreferredOne’s history of Rx savings partnerships, digital CBT, and wellness initiatives to win employer RFPs focused on total cost of care.

Employer value Target employers served with tailored plan design, flexible options, and enhanced customer service capabilities to differentiate in a competitive market and capture a larger share of the 4,800 employer accounts.