Premier Prospects
Marketing and AdvertisingMassachusetts, United States11-50 Employees
Plum Direct Marketing, previously known as Premier Annuity Prospects, is an advertising services company based in Fall River, Massachusetts. It focuses on annuity lead generation through a direct mail program and arranges preset appointments with prospective holders of annuity products, as well as related insurance and securities interests. Its client base comprises independent agents, insurance agents, and financial advisors seeking to build a pipeline of opportunities through direct mail responses. In the advertising services sector, the firm provides a direct mail–driven lead and appointment solution targeted at financial services professionals. It is a small-to-mid-sized operation, and its website indicates the rebranding from Premier Annuity Prospects to Plum Direct Marketing (plumdirectmarketing.com).