Market Niche Wellness and fitness services with a small team target premium, local Boulder market opportunities for personalized training, corporate wellness partnerships, and boutique programs.

Growth Levers Revenue is under 1M with a lean staff; potential upsell through scalable digital programs, membership models, and franchising support to accelerate growth while maintaining personalized service.

Tech Enablement Existing usage of Microsoft 365 and GoDaddy suggests opportunity to enhance client onboarding, scheduling automation, CRM adoption, and marketing automation to improve retention and lead conversion.

Competitive Position Compared to large fitness franchises, Premium Performance Training can differentiate via highly personalized training, local community focus, and potential partnerships with nearby studios or corporate groups.

Expansion Potential Strategic collaborations with corporate wellness programs, wellness apps, and small business networks in Boulder and Colorado could unlock larger contract opportunities and diversified revenue streams.