Growing EV Focus Prestone has recently launched specialized coolants and thermal management solutions tailored for electric vehicles, including partnerships and product launches at The Battery Show North America. This positions the company to capitalize on the expanding EV market and provides opportunities to offer advanced cooling products to EV manufacturers and aftermarket suppliers.

Innovative Product Development Recent launches of premium EV-specific coolants and proprietary thermal management fluids demonstrate Prestone's commitment to innovation, creating opportunities to cross-sell to automotive OEMs and aftermarket channels seeking high-performance, industry-leading solutions for emerging vehicle technologies.

Strategic Partnerships Collaborations with firms like ZACROS America and Exoes highlight Prestone's approach to advancing product innovation through strategic alliances, opening avenues to expand distribution, co-develop new products, and enter new markets in both traditional and electric vehicle segments.

Market Positioning Prestone's recent brand platform launch under ‘The Future Runs on Prestone’ emphasizes its focus on innovation in vehicle performance solutions, signaling to potential clients and distributors its leadership in automotive fluids and its readiness to meet the evolving demands of vehicle technology trends.

Revenue Growth Potential With revenues estimated between $100M and $250M and a clear strategic push into electric vehicle thermal management, Prestone has growth potential in the expanding EV aftermarket, making it an attractive target for distribution partnerships and corporate clients seeking reliable, innovative cooling solutions.