Expanding EV Portfolio Prestone has made significant recent investments in the electric vehicle segment by launching specialized coolants and thermal management fluids tailored for EVs and fuel-cell vehicles, presenting opportunities to target EV manufacturers and electric powertrain component suppliers.

Innovative Collaborations Strategic partnerships with firms like Exoes and ZACROS America enable Prestone to develop advanced thermal management solutions and innovative packaging, positioning the company as a potential supplier for cutting-edge automotive thermal and fluid handling components.

Strong Industry Presence Participation in high-profile events such as The Battery Show North America underscores Prestone's active engagement in the EV and mobility sectors, offering avenues to connect with industry leaders and decision-makers seeking reliable fluid solutions.

Brand Modernization The launch of the new brand platform 'The Future Runs on Prestone' signals a focus on positioning as an innovator in automotive fluids, appealing to OEMs and aftermarket customers looking for forward-thinking, high-quality solutions.

Growth and Revenue With a revenue range of $100 million to $250 million and recent product launches for EV applications, Prestone presents sales opportunities among mid-sized fleets, automotive OEMs, and aftermarket channels seeking reliable, upgraded fluids for evolving vehicle technologies.