PrettySecrets

RetailMaharashtra, India11-50 Employees

PrettySecrets is an online retailer focused on lingerie and related apparel, with a catalog that includes lingerie, sleepwear, swimwear, shapers, accessories, and a fashion line. The company targets the new generation of Indian women, offering products described as young, fun, sexy, and reasonably priced, and operates exclusively through PrettySecrets.com while also maintaining category leadership on other online platforms. It is based in Vidyanagari, Maharashtra, India, and benefits from a founder who brings a decade of lingerie retail and e-commerce experience, underpinned by a 30-year family legacy in apparel manufacturing. 

Positioned in India's retail sector, PrettySecrets operates as a pure-play online option in the lingerie segment, aiming to serve consumers seeking stylish undergarments at accessible prices. The breadth of its catalog and online availability address demand for fashionable, affordable intimate apparel and related wear. A recent development is the May 2023 launch of the Basix collection, reflecting ongoing product expansion.

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