Sustainability and transparency Highlight SONA’s transparent fee structure and end-to-end merchant services that reduce friction in purchases, presenting a value proposition to mid-market retailers seeking predictable costs and improved customer experience.

Payment experience focus Position opportunities around integrating POS, loyalty, gift cards, ecommerce, and financing into a seamless payment flow, emphasizing a holistic customer experience rather than mere processing.

Flexible financing Leverage SONA’s merchant cash advance and financing options tied to transaction history to appeal to growth-minded merchants who need working capital without relying on balance sheets.

Hardware and training Target merchants needing hardware sourcing, installation, training, and leasing programs to upsell hardware-as-a-service bundles alongside payments and software.

Dedicated support Promote the advantage of real-person support and guaranteed stable fees to reduce account churn; ideal for customer-facing small and medium enterprises prioritizing dependable service.