Retail Expansion Primafruit currently supplies Waitrose exclusively; opportunities exist to broaden retail partnerships with other UK supermarkets or international retailers through private label arrangements, leveraging their import ripening and quality control capabilities.

Packaging Partnerships Their collaboration with ProPrint Group demonstrates packaging and co pack capabilities; these could be offered to other retailers seeking private label packaging solutions and faster market entry with shelf ready fruit.

Global Sourcing Primafruit sources fruit from growers worldwide and manages ripening and quality checks; this enables reliable, year round supply and scope to offer provenance and sustainability storytelling to retailers prioritizing responsible sourcing.

Group Synergies As part of the Fresca Group, Primafruit can be cross sold into broader UK fresh produce channels and leverage shared distribution networks for rapid expansion with new customers within the group ecosystem.

Premium Positioning Leverage exclusive Waitrose relationship to pitch premium fruit assortments and co branded campaigns to other high end retailers, online grocers, and hospitality clients seeking quality fruit supply and brand alignment.