Insights

Investment Footprint Primary Group sits as a Bermudan based investment holding with a portfolio spanning insurance and financial distribution; potential cross-sell opportunities to its SMB-centric holdings and insurance products through tailored financial services and digital distribution solutions.

Growth Capital Recent funding activity includes a significant investment into Roojai with multiple rounds and a 20M investment from Primary Group; indicates appetite for strategic stakes in growth-stage fintech and insuretech platforms, suggesting opportunities in partner ecosystems, co-investment, and value-added services.

Tech Stack Utilizes standard corporate tools ( Office 365, Windows Server, ASP.NET ) and niche platforms ( Lua, Plesk, GoDaddy, IIS ); potential for modernization, cloud migration, security hardening, and integration services to improve efficiency across its portfolio.

Financial Scale Reported revenue in the range of $250M to $500M positions Primary Group as a mid-market player with significant buying power; sales motions can target IT/services, compliance, risk management, and fintech partnerships tailored to mid-market financial services firms.

Strategic Partnerships As an investment holding with diverse financial activities and prior investment in Roojai, there is clear potential for strategic partnerships, co-marketing, and distribution collaborations with insurtech, fintech integrators, and B2B software providers seeking distribution channels in the financial services space.

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Primary Group Tech Stack

Primary Group uses 8 technology products and services including MessageLabs, Office 365, Windows Server, and more. Explore Primary Group's tech stack below.

MessageLabs
Email Security
Office 365
Office Suites
Windows Server
Operating Systems
Lua
Programming Languages
Microsoft ASP.NET
Web Frameworks
GoDaddy
Web Hosting
Plesk
Web Hosting
Microsoft IIS
Web Servers

Media & News

Primary Group invested into Roojai $20M in round of funding on Jan 1st '23.
Over its close to ten years' of existence, Roojai has secured multiple round of funding, including US$42 million led by HDI International in 2023 and a US$20 million from Primary Group, besides a US$7 million Series A round from IFC.
Nov 30, 2025 | creationsforu.com

Primary Group's Email Address Formats

Primary Group uses at least 1 email format:

Primary Group Email Formats	Example	Percentage
FLast@primarygroup.co.uk	JDoe@primarygroup.co.uk	100%

Frequently Asked Questions

What is Primary Group's official website and social media links?

Primary Group's official website is primarygroup.co.uk and has social profiles on LinkedIn.

How much revenue does Primary Group generate?

As of August 2026, Primary Group's annual revenue is estimated to be $250M - $500M.

What is Primary Group's NAICS code?

Primary Group's NAICS code is 52 - Finance and Insurance.

How many employees does Primary Group have currently?

As of August 2026, Primary Group has approximately 27 employees across 3 continents, including Europe, North America and Asia. Key team members include Head Of Tax: D. V., Head Of Contact Centre: L. I. and Non Executive Director: A. R. Explore Primary Group's employee directory with LeadIQ.

What industry does Primary Group belong to?

Primary Group operates in the Financial Services industry.

What technology does Primary Group use?

Primary Group's tech stack includes MessageLabs, Office 365, Windows Server, Lua, Microsoft ASP.NET, GoDaddy, Plesk and Microsoft IIS.

What is Primary Group's email format?

Primary Group's email format typically follows the pattern of FLast@primarygroup.co.uk. Find more Primary Group email formats with LeadIQ.

Primary Group

Q: What is Primary Group's official website and social media links?

Primary Group's official website is primarygroup.co.uk. Primary Group has social profiles on LinkedIn.

Q: How many employees does Primary Group have currently?

Primary Group has approximately 27 employees.

Q: What technology does Primary Group use?

Primary Group's tech stack includes Plesk, Windows Server, OpenResty, Microsoft IIS, Microsoft ASP.NET.

Q: What is Primary Group's NAICS code?

Primary Group's NAICS code is 52 (Finance and Insurance).

Financial ServicesUnited States11-50 Employees

Primary Group is a Bermudan-based investment holding company focused on a cluster of small to medium-sized businesses operating in insurance and related financial distribution activities. The group positions itself within the financial services sector, providing a structure that holds and manages a portfolio of companies across these activities. Based in the United States, the firm is described as having a regional footprint that encompasses multiple small-to-mid-sized ventures rather than a single, large operating entity.