Prime Financial Technologies

Software DevelopmentNew York, United States11-50 Employees

Prime Financial Technologies is a software development firm based in New York, New York, focused on building the infrastructure that supports small-business growth. It seeks to fix a gap in small-business credit by enabling platforms to offer loans at appropriate rates to creditworthy SMBs, rather than high-cost cash advances. The company traces its origins to a Palo Alto whiteboard question about why small-business credit remains broken, and it embeds lending capabilities into the software that SMBs already rely on.

It collaborates with software platforms, financial institutions, and capital providers to deliver embedded lending programs that are durable and scalable. The firm emphasizes responsible credit delivered with transparency and rigor as essential to small-business growth and economic resilience. With a small-to-mid-sized team, Prime operates from New York, and it aims to provide compliant, contextually appropriate credit that platforms can deploy across their products.

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