PrimeFT
Software DevelopmentNew York, United States11-50 Employees
Prime builds the infrastructure that powers small-business growth. Small businesses generate nearly half of U.S. GDP and create the majority of net new jobs. About us: Prime was born on a whiteboard on University Avenue in Palo Alto, with a simple question: why is small-business credit still broken? Too many platforms push high-cost cash advances. Banks miss strong businesses in the middle. We started Prime to fix that gap - helping platforms offer real loans, at real rates, to creditworthy SMBs who’ve earned it. Our infrastructure combines Silicon Valley engineering, institutional credit expertise, differentiated data, and predictive models to power lending programs embedded directly into the software small businesses already use. The result: bank-grade credit programs that are contextual, compliant, and built to scale - giving platforms new revenue and SMBs capital they can actually plan around. Who we work with: Prime partners with leading software platforms, financial institutions, and capital providers to deliver embedded lending programs designed for durability and scale. We work alongside partners who share our belief that responsible credit - delivered with transparency and rigor - is essential to small-business growth and economic resilience.
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