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Insights

Regional expansion Primera aims to expand into additional Western USA states, presenting opportunities to partner with builders and developers in new markets as their footprint grows.

Integrated sourcing With a full-service offering across cabinetry, countertops, flooring, and window coverings, Primera presents a single-source solution for home builders and commercial developers, reducing coordination costs and cycle times.

Design leadership On-staff designers and high-profile project experience position Primera to upsell premium finishes and bespoke design services to upscale residential and commercial projects.

Partner ecosystem Strong supplier partnerships with Quality Cabinets, Merillat, KraftMaid, Shaw, Mohawk, Daltile, Marazzi, and Emser Tile enable competitive pricing, wide product assortment, and reliable lead times for project bids.

Digital readiness Adoption of VEO Design Studio, Tableau, Google Cloud and other tech tools indicates a tech-forward approach that can be leveraged to shorten design-to-install timelines and showcase virtual design experiences to clients.

Similar companies to Primera

Primera Tech Stack

Primera uses 8 technology products and services including Tableau, Joomla, Microsoft SharePoint, and more. Explore Primera's tech stack below.

Primera's Email Address Formats

Primera uses at least 4 email formats:
Primera Email FormatsExamplePercentage
FLast@primera.netJDoe@primera.net
60%
First.Last@primera.netJohn.Doe@primera.net
27%
Last@primera.netDoe@primera.net
7%
F.Last@primera.netJ.Doe@primera.net
6%

Frequently Asked Questions

What is Primera's official website and social media links?

Minus sign iconPlus sign iconPrimera's official website is primera.net and has social profiles on LinkedIn.

How much revenue does Primera generate?

Minus sign iconPlus sign icon As of October 2026, Primera's annual revenue is estimated to be $100M - $250M.

What is Primera's NAICS code?

Minus sign iconPlus sign iconPrimera's NAICS code is 23 - Construction.

How many employees does Primera have currently?

Minus sign iconPlus sign iconAs of October 2026, Primera has approximately 305 employees across 6 continents, including North America, Europe and Asia. Key team members include Owner Chief Executive Officer: W. R., Managing Partner: A. C. and Owner: B. S. Explore Primera's employee directory with LeadIQ.

What industry does Primera belong to?

Minus sign iconPlus sign iconPrimera operates in the Construction industry.

What technology does Primera use?

Minus sign iconPlus sign iconPrimera's tech stack includes Tableau, Joomla, Microsoft SharePoint, WordPress, Bluebeam, Mimecast, Google Cloud and Adobe Creative Suite.

What is Primera's email format?

Minus sign iconPlus sign iconPrimera's email format typically follows the pattern of FLast@primera.net. Find more Primera email formats with LeadIQ.

When was Primera founded?

Minus sign iconPlus sign iconPrimera was founded in 2011.
Primera logo

Primera

ConstructionArizona, United States201-500 Employees

Headquartered in Tempe, Arizona, Primera employs more than 200 people and operates across five states with locations in Tempe and Prescott, Arizona, and in Denver and Colorado Springs, Colorado. It positions itself as a single-source provider for interior finishes, enabling clients to source carpet, tile, cabinets, countertops, and window treatments through one channel. The company has completed notable projects, including remodeling the university clubhouse cabinetry at ASU and tiling work at the Chicago Cubs training facility and stadium in Mesa, Arizona. It has pursued partnerships and innovation, such as collaborating with Home Builders Partnership on VEO Design Studio software and receiving the 2021 MAME award for Best Design Center at its Tempe flagship facility.

Section iconCompany Overview

Website
primera.net
NAICS Code
23 - Construction
Founded
2011
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $100M - $250M

    Primera's revenue is estimated to be in the range of $100M - $250M

Company Leadership

  • Owner Chief Executive Officer at Primera
    W. R.
    Owner Chief Executive Officer
    Mobile Phone
  • Managing Partner at Primera
    A. C.
    Managing Partner
    Mobile Phone
  • Owner at Primera
    B. S.
    Owner
    Mobile Phone
  • Business Owner at Primera
    A. A.
    Business Owner
    Mobile Phone
  • Owner at Primera
    B. G.
    Owner
    Mobile Phone

Employee Directory

  • Owner Chief Executive Officer at Primera
    W. R.
    Owner Chief Executive Officer
    Mobile Phone
  • Owner at Primera
    R. D.
    Owner
    Mobile Phone
  • Ondernemer at Primera
    H. R.
    Ondernemer
    Mobile Phone
  • Director Of Estimating And Veo at Primera
    T. T.
    Director Of Estimating And Veo
    Mobile Phone
  • Director at Primera
    R. K.
    Director
    Mobile Phone

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