Insights

Growth Opportunities Primera is expanding across Western USA with multiple locations, presenting a sales opportunity to partner with builders and developers in new states and to provide integrated cabinetry, countertops, flooring, and window treatments for new projects.

One‑Stop Solution Offering design, purchase, delivery, and installation across cabinets, countertops, flooring, and window coverings positions Primera as a convenient single vendor for home builders and commercial developers, which can reduce procurement friction and shorten project timelines.

High Profile Wins Recent remodeling work for ASU and involvement in the Chicago Cubs training facility showcase Primera’s capability to handle large, prestigious projects, providing a strong use case for enterprise clients and referral opportunities.

Design Studio Advantage On-site designers and a flagship design center recognized with awards highlight Primera’s design expertise; this can be leveraged to upsell premium finishes, digital design consultations, and virtual showroom experiences to prospective clients and homeowners.

Partnership ecosystems Strong trade partner network with Quality Cabinets, Merillat, KraftMaid, Shaw, Mohawk, Daltile, Marazzi, and Emser Tile can be tapped to cross-sell bundled product packages to builders and developers, expanding contract opportunities and loyalty programs.

Similar companies to Primera

Primera Tech Stack

Primera uses 8 technology products and services including Tableau, Joomla, Microsoft SharePoint, and more. Explore Primera's tech stack below.

Media & News

Primera's Email Address Formats

Primera uses at least 4 email formats:
Primera Email FormatsExamplePercentage
FLast@primera.netJDoe@primera.net
60%
First.Last@primera.netJohn.Doe@primera.net
27%
Last@primera.netDoe@primera.net
7%
F.Last@primera.netJ.Doe@primera.net
6%

Frequently Asked Questions

What is Primera's official website and social media links?

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Primera's official website is primera.net and has social profiles on LinkedIn.

How much revenue does Primera generate?

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As of August 2026, Primera's annual revenue is estimated to be $100M - $250M.

What is Primera's NAICS code?

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Primera's NAICS code is 23 - Construction.

How many employees does Primera have currently?

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As of August 2026, Primera has approximately 301 employees across 5 continents, including North America, Europe and Asia. Key team members include Owner Chief Executive Officer: W. R., Managing Partner: A. C. and Owner: B. S. Explore Primera's employee directory with LeadIQ.

What industry does Primera belong to?

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Primera operates in the Construction industry.

What technology does Primera use?

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Primera's tech stack includes Tableau, Joomla, Microsoft SharePoint, WordPress, Bluebeam, Mimecast, Google Cloud and Adobe Creative Suite.

What is Primera's email format?

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Primera's email format typically follows the pattern of FLast@primera.net. Find more Primera email formats with LeadIQ.

When was Primera founded?

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Primera was founded in 2011.
Primera logo

Primera

ConstructionArizona, United States201-500 Employees

Headquartered in Tempe, Arizona, Primera employs more than 200 people and operates across five states with locations in Tempe and Prescott, Arizona, and in Denver and Colorado Springs, Colorado. It positions itself as a single-source provider for interior finishes, enabling clients to source carpet, tile, cabinets, countertops, and window treatments through one channel. The company has completed notable projects, including remodeling the university clubhouse cabinetry at ASU and tiling work at the Chicago Cubs training facility and stadium in Mesa, Arizona. It has pursued partnerships and innovation, such as collaborating with Home Builders Partnership on VEO Design Studio software and receiving the 2021 MAME award for Best Design Center at its Tempe flagship facility.

Section iconCompany Overview

NAICS Code
23 - Construction
Founded
2011
Employees
201-500

Section iconFunding & Financials

  • $100M - $250M

    Primera's revenue is estimated to be in the range of $100M - $250M

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