Franchise Leadership Primo Partners is a black-owned multi-unit franchising organization with partnerships in Ben & Jerry's and Starbucks, led by operating partners and an expanding leadership team. Opportunity: approach senior leadership about scalable co-branding, franchise development, and supplier collaborations to accelerate growth across multi-unit formats.

Technology Stack The company utilizes Store Vantage, Google Cloud CDN, Module Federation, Sirvoy, JSON-LD, Lodash, HTTP/3, and Ruby on Rails. Opportunity: position advanced hospitality tech integrations, centralized analytics, seamless online ordering, and performance-optimized storefronts to improve guest experience and unit economics.

Expansion Potential Recent leadership additions and redevelopments indicate growth and investment in brand and space, including a 600 square-foot redevelopment. Opportunity: present compact-format and urban-store design services, turnkey site development, and franchise expansion packages to fuel market entry in select cities.

Awards & Agenda Awarded the 2023 MVP Award by Multi-Unit Franchisee Magazine, signaling credibility and momentum in multi-unit operations. Opportunity: leverage recognition to open conversations about preferred vendor programs, performance marketing partnerships, and scalable operations support.

Market Positioning Operating in the food and beverage services space with notable brand partnerships and a revenue range of one to ten million, alongside competitor benchmarks from larger chains. Opportunity: offer premium supplier terms, loyalty program tech, and cost-structure optimization services tailored to mid-market multi-unit franchisors.