Expanding Retail Presence Salt & Straw's recent openings in Seattle and Santa Rosa indicate a strong growth trajectory. Leveraging this expansion opportunity, sales teams can pursue partnerships with new locations and explore regional collaborations to increase brand visibility and foot traffic.

Innovative Flavors & Collaborations The company's recent product launches, including a vegan line, Dairy Free Decadence series, and seasonal Pie Series, demonstrate a focus on diverse consumer preferences. There is potential to target health-conscious and trend-focused retailers, cafes, and specialty food stores interested in unique and inclusive product offerings.

Strategic Brand Extensions Salt & Straw's engagement in publishing a cookbook and launching exclusive ice cream lines aligns with increased brand storytelling and experiential marketing. Sales opportunities exist in licensing, retail collaborations, and event-based partnerships that enhance brand experience.

Technological Integration Utilizing tools like Power BI and BigCommerce indicates a data-driven approach and strong e-commerce infrastructure. Sales teams can offer custom digital solutions or integrations to enhance sales channels and customer engagement through analytics, online ordering, and personalized marketing.

Market Position & Growth With revenues estimated between $100M and $250M and a growing footprint across the US, Salt & Straw presents significant opportunity for wholesale, distribution, and co-branding partnerships. Targeting underserved regions or expanding product distribution can unlock additional revenue streams.