Sponsorship Growth The Principal Charity Classic is a high-profile annual PGA TOUR Champions event in Des Moines that raises multi-million dollars to support Iowa youth in education and culture, financial security and health. There are established sponsor relationships including Principal and partners like Variety and Sammons Financial Group. Opportunity for sales: create enhanced sponsorship tiers with measurable social impact and expand the sponsor base among financial services and consumer brands, offering integrated on-site, digital, and media activations that align with donors’ CSR goals.

Digital Fundraising The event maintains a tech-forward online presence with tools such as Open Graph, Google Tag Manager, and SEO plugins. This creates opportunities to offer digital fundraising enhancements, donor management integrations, analytics dashboards, and targeted campaigns that boost online giving and sponsor activations across web and social channels.

DEI Impact The Legacy Project and partnership with Sammons Financial Group signal a strong commitment to diversity, equity and inclusion and measurable community outcomes. Sales opportunities include DEI program management and impact reporting services, grant management support, and co-branded sponsorships that demonstrate tangible social value.

Local Market Based in Des Moines with a significant local fundraising impact, the event presents ample opportunities for regional partnerships across hospitality, venue services, media, and merchandising. Propose turnkey experiential marketing and vendor packages to Des Moines area businesses and regional sponsors seeking community exposure and philanthropic alignment.

CSR Synergy Principal Financial Group’s involvement highlights strong corporate social responsibility alignment. This creates a chance to engage Principal and related corporate networks for employee volunteering programs, CSR campaigns, and financial education initiatives, with co-branded sponsorships and cross-selling opportunities to sponsors’ client bases.