Identity security Probaris offers PrivaKey and Probaris ID, positioning to address the growing need for passwordless authentication and scalable identity management for large user populations. This creates cross-sell opportunities with enterprises seeking to modernize identity and access frameworks and reduce password-related risk.

Legacy risk reduction With emphasis on high assurance credentials (PIV/PIV-I) and secure biometrics, there is a clear sales angle to replace vulnerable stored passwords and outdated authentication methods in organizations with compliance requirements and sensitive data handling.

SMB to enterprise Despite the small team size, Probaris IDs capability to manage large user populations suggests potential partnerships or channel strategies to reach mid-market and large enterprises through managed services or system integrators.

Security credibility Industry respect and strong customer satisfaction with reference accounts provide social proof for outbound campaigns, enabling targeted outreach to security-conscious organizations in finance, healthcare, and government sectors.

Strategic partnerships Recent press linkage to Priority Health collaboration indicates opportunities to pursue partnerships in healthcare and other sectors that require sustainable, secure care planning and credentialing workflows, expanding use-case expansions for PrivaKey and Probaris ID.