Identity Security Growth Probaris offers PrivaKey and Probaris ID, positioning the company to target enterprises and large user populations seeking strong authentication and streamlined passwordless login experiences, which aligns with rising demand for zero-trust and phishing-resistant solutions.

SMB to Enterprise Expansion With a small team of 2-10 employees but references to deployments in large enterprises, there is an opportunity to partner with system integrators and security service providers to scale go-to-market efforts and manage multi-client digital identity services.

Government & Corporate Momentum Probaris ID capabilities for issuing PIV/PIV-I style tokens suggest sales opportunities with government agencies and large corporations requiring high-assurance credentials and lifecycle management for identity programs.

Partnership & Co‑op Growth Recent collaboration in the healthcare planning space indicates potential to form value-added partnerships with health systems, insurers, and care coordinators to embed PrivaKey authentication and identity lifecycle into patient and provider portals.

Technology & Market Fit The tech stack and WordPress presence imply opportunities to leverage existing channels for content marketing, developer enablement, and integration partnerships, while targeting customers prioritizing strong authentication and reduced password burden.