Strategic partnership ProCo is part of Acrisure, a top 10 brokerage firm, enabling access to global insurance programs and niche solutions while preserving personalized service. This presents an opportunity to cross-sell enhanced corporate risk management and employee benefits packages to existing Acrisure-affiliate clients.

Scale and reach As one of the largest insurance agencies on the West Coast with a growing Bay Area client base, ProCo has a demonstrated ability to service mid-market to enterprise clients, suggesting expansion potential in larger regional accounts seeking integrated risk management, benefits, and advisory services.

Tech-enabled Utilizes modern analytics and tracking tools (TrackJS, Google Analytics, Tag Manager) alongside a WordPress-based web presence, indicating readiness to adopt data-driven selling motions, client portals, and digital onboarding to streamline procurement and policy administration.

Financial heft Revenue in the 50–100 million range signals substantial buying power and capacity for multi-year risk management or employee benefits programs, making ProCo an attractive candidate for bundled or enterprise-wide coverage solutions.

Market positioning Longstanding history since 1973 with a client-obsessed, people-powered ethos positions ProCo as a trusted advisor in risk management and employee benefits, offering a differentiator for consultants and brokers targeting mid to large customers seeking personalized service at scale.