Strategic Partnership ProCo is now part of Acrisure, a top 10 brokerage firm, which creates a dual advantage: access to global insurance programs and continued personalized client service. This suggests a sales angle focused on leveraging Acrisure’s network to introduce specialized risk management and employee benefits solutions to larger regional and national clients.

Scale and Capability With 51-200 employees and a position as one of the largest insurance agencies on the West Coast, ProCo can handle mid to large client deployments, complex risk management, and multi-location employee benefits programs. Target expansion opportunities in mid-market and growing regional firms seeking scalable, hands-on broker support.

Tech Enabled ProCo employs a modern tech stack including TrackJS, Google Tag Manager, and Google Analytics, alongside WordPress and PHP. This indicates readiness for data-driven risk and benefits programs, digital onboarding, and measurable ROI reporting for clients; upsell opportunities in analytics, digital engagement, and insurtech integrations.

Industry Positioning As a Bay Area risk management and employee benefits partner with long-standing local roots and a broad client base, ProCo is well-positioned for cross-sell of allied services such as cyber risk, business continuity planning, and regulatory compliance programs to technology and manufacturing sectors prevalent in Northern California.

Growth Opportunities Revenue is substantial (Mid six figures to high seven figures) and the firm has a growth trajectory through Acrisure partnership. Focus sales plays on cross-selling into Acrisure’s broader network for niche programs, bundled risk and benefits packages, and expanding service lines to enterprise clients seeking integrated insurance and risk management solutions.