Insights

Market Penetration Promasidor's strong presence across multiple African countries, evidenced by recent expansions and regional partnerships, indicates significant opportunities for sales growth by increasing distribution channels and strengthening local retailer relationships.

Consumer Loyalty With a focus on high-quality, locally appreciated brands and initiatives like Ikun Milk Day and community projects, there is a potential to develop loyalty programs and customized marketing campaigns to boost sales and consumer engagement.

Sustainability Focus The company's involvement in environmental projects such as tree planting and partnerships with government entities highlight opportunities to promote eco-friendly products and sustainable packaging, appealing to eco-conscious consumers.

Technology Utilization Utilizing digital platforms and data analytics tools, Promasidor can enhance sales strategies, target marketing efforts more effectively, and expand its online distribution network in the digital-savvy African markets.

Growth Potential With a revenue range of up to $500 million and ambitious regional expansion efforts, the company presents opportunities for new product launches, strategic alliances, and increased shelf space in key retail outlets to capture unmet market needs.

Promasidor Tech Stack

Promasidor uses 8 technology products and services including Open Graph, Microsoft 365, Font Awesome, and more. Explore Promasidor's tech stack below.

  • Open Graph
    Content Management System
  • Microsoft 365
    Email
  • Font Awesome
    Font Scripts
  • jQuery Migrate
    Javascript Libraries
  • Google Maps
    Maps
  • Microsoft
    Miscellaneous
  • Python
    Programming Languages
  • Trello
    Project Management

Promasidor's Email Address Formats

Promasidor uses at least 1 format(s):
Promasidor Email FormatsExamplePercentage
First.Last@promasidor.comJohn.Doe@promasidor.com
93%
FirstL@promasidor.comJohnD@promasidor.com
4%
Last.First@promasidor.comDoe.John@promasidor.com
3%

Frequently Asked Questions

Where is Promasidor's headquarters located?

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Promasidor's main headquarters is located at 3A and 3B Cowbell Way, Isolo, Lagos, NG. The company has employees across 4 continents, including AfricaNorth AmericaEurope.

What is Promasidor's phone number?

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You can contact Promasidor's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Promasidor's official website and social media links?

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Promasidor's official website is promasidor.com and has social profiles on LinkedInCrunchbase.

What is Promasidor's NAICS code?

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Promasidor's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Promasidor have currently?

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As of October 2025, Promasidor has approximately 3.8K employees across 4 continents, including AfricaNorth AmericaEurope. Key team members include Chief Executive Officer: S. S.Chief Executive Officer - Promasidor Manufacturing (pty) Ltd: A. H.Chief Financial Officer: A. E.. Explore Promasidor's employee directory with LeadIQ.

What industry does Promasidor belong to?

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Promasidor operates in the Food and Beverage Services industry.

What technology does Promasidor use?

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Promasidor's tech stack includes Open GraphMicrosoft 365Font AwesomejQuery MigrateGoogle MapsMicrosoftPythonTrello.

What is Promasidor's email format?

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Promasidor's email format typically follows the pattern of First.Last@promasidor.com. Find more Promasidor email formats with LeadIQ.

How much funding has Promasidor raised to date?

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As of October 2025, Promasidor has raised $532M in funding. The last funding round occurred on Nov 08, 2016 for $532M.

When was Promasidor founded?

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Promasidor was founded in 1981.
Promasidor

Promasidor

Food and Beverage ServicesNigeria1001-5000 Employees

We are an African company proud of our heritage and totally committed to the continent. We manufacture, market and sell unique brands which bring practicality and pleasure to millions of consumers across Africa.

We have enjoyed ongoing success for over 30 years. This success has been built on not only understanding the needs of our consumers, but also on the understanding of the needs of our employees, our suppliers and our stakeholders.

Promasidor's Vision is to provide the opportunity to purchase our brands to everyone in Africa, because we firmly believe that everyone in Africa deserves that opportunity. We intend on executing this vision by operating within a clear set of rules.

QUALITY
Our customers demand and deserve quality products. We must fulfill our promise to provide products and service of consistently high quality.

VALUES
We need to demonstrate the highest standards of corporate governance and corporate and social responsibility throughout the Group. We have clear obligations to consumers, suppliers, our employees and to the communities in which we operate. These obligations are respect, integrity and openness.

PROFITABILITY
We will sell products where we can be profitable. If circumstances within the operating environment limit the potential to generate profits, the company cannot invest, grow, motivate, develop and reward our people and stakeholders.

Section iconCompany Overview

Headquarters
3A and 3B Cowbell Way, Isolo, Lagos, NG
Phone number
NAICS Code
722 - Food Services and Drinking Places
Founded
1981
Employees
1001-5000

Section iconFunding & Financials

  • $532M

    Promasidor has raised a total of $532M of funding over 2 rounds. Their latest funding round was raised on Nov 08, 2016 in the amount of $532M.

  • $250M$500M

    Promasidor's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $532M

    Promasidor has raised a total of $532M of funding over 2 rounds. Their latest funding round was raised on Nov 08, 2016 in the amount of $532M.

  • $250M$500M

    Promasidor's revenue is estimated to be in the range of $250M$500M

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