Trade optimization Promomash offers CPGenius for Trade, a single source of truth for trade promotion planning and execution, presenting a clear upsell path to expand into deductions and field marketing services for clients seeking end-to-end optimization.

Deductions leadership With CPGenius for Deductions delivering end-to-end automation and a dedicated specialist team, there is a sales opportunity to position Promomash as the partner to recover margins and reduce manual toil for brands facing complex promotion accounting.

Field marketing impact CPGenius for Demos & Events centralizes field activity, training, payments, and ROI analysis, enabling cross-sell to brands looking to scale in-store activations and tie events directly to sales performance.

Data-driven value The platform integrates real sales data and real-time insights, offering a compelling case to expand services into data integration, analytics, and ongoing optimization for improving promotional ROI.

Strategic collaboration Promomash combines software with industry experts as an extension of customer teams, presenting a sellable value proposition for premium advisory engagements, onboarding programs, and long-term partnerships with mid-market and growing CPG brands.