Expanding Distribution Proof & Company has recently partnered with brands like Three Cents and Morris Whisky to expand their distribution channels across Singapore, Hong Kong, and New Zealand, indicating strong growth potential and opportunities to introduce new spirits to these markets.

Innovative Sustainability The company launched the EcoSpirits SmartKiosk, a sustainable refill system for craft spirits, highlighting an opportunity to promote eco-friendly solutions and appeal to environmentally conscious clients and consumers.

Strategic Partnerships With collaborations with Marriott International and local brands like Nipdistilling, Proof & Company is positioning itself as a key distributor and partner for premium hospitality and retail outlets in the Asia Pacific region.

Regional Market Focus Having an office presence in three countries and actively expanding in Singapore, Hong Kong, and New Zealand, the company is well-positioned to capitalize on rising demand for premium spirits and cocktail experiences in the Asia Pacific.

Leadership & Growth The appointment of new leadership, including an Executive Chairman, alongside a substantial revenue base between $100M and $250M, presents opportunities for upselling premium products and expanding into new high-growth segments within the spirits industry.