Expansion Opportunity Proper Good is expanding to London with a first England location and a partnership with Professor Green, presenting a tangible path for cross-border DTC and international store partnerships. Sales teams should target UK retail chains, corporate dining programs, and quick-service operators to replicate the model.

Dietary Niche The brand emphasizes keto, plant-based, gluten-free, low-sodium and dairy-free options, appealing to health-conscious consumers and specific dietary segments. Opportunity for retailers and cafeterias to stock curated meal lines to capture growing demand for convenient, specialty meals.

Funding Momentum With seed funding of $3.5M and subsequent growth financing, plus a later $400K investment tied to Shark Tank exposure, Proper Good shows investor confidence and scaling potential. Use this to approach strategic investors and co-branding partnerships with fitness and wellness brands.

Direct-to-Consumer Backbone Direct-to-doorship model complements rapid geographic expansion and potential white-label opportunities. SD teams can pitch B2B channels such as corporate gifting, subscription services, and coworker meal programs to leverage existing fulfillment capabilities.

Tech-Enabled Experience Technology stack includes Shopify, multiple digital payment options, and analytics tools (Amplitude, Hotjar, Clarity), enabling personalized marketing, efficient checkout, and data-driven menu optimization. Sales can leverage these capabilities to offer targeted promos to high-value customer segments and improve partner integrations.