Rapid Revenue Growth Proper operates in the financial technology sector with revenues ranging from one to ten million dollars, indicating a growing market presence that can be expanded through targeted sales efforts to fintechs, banks, and payment processors seeking robust reconciliation solutions.

Market Expansion Opportunities With recent high-profile acquisitions of major property tech companies like PropertyGuru, there are strategic opportunities to diversify and penetrate new verticals in real estate and proptech, aligning Proper’s financial precision tools with expanding industry demands.

Technology Integration Needs Proper’s tech stack includes advanced cloud and analytics tools, which suggests potential sales avenues around integration services, custom API development, and enhancements to existing financial platforms for small to mid-sized financial service providers.

Regulatory & Compliance Growth The ongoing shareholder investigations and recent mergers highlight a complex regulatory environment, offering an opportunity to present compliance-focused financial reconciliation tools that help clients navigate legal and fiduciary duties more effectively.

International Market Potential Given the company’s focus on Southeast Asia and recent global financial activities, there is significant sales potential in expanding regional footprints and customizing solutions for financial institutions operating across multiple jurisdictions seeking accurate cross-border transaction management.