Insights

Outcome Driven Props positions itself as a performance-focused tech and media partner delivering tangible business outcomes such as new leads and customers, signaling a strong value proposition for B2B demand generation and conversion optimization services.

Tech Stack Synergy With capabilities spanning The Trade Desk, OpenAI, Datadog, and Webflow among others, there is an opportunity to cross-sell advanced analytics, AI-driven creative optimization, and scalable media buying to enhance ROI for mid-market clients.

Growth Readiness A lean team (11-50 employees) combined with a multi-channel tech stack suggests the potential for scalable, white-glove services for growing brands seeking turnkey performance marketing partnerships.

Financial Position Reported revenue in the mid-range of small to mid-size agencies with moderate funding indicates a likely interest in cost-efficient growth strategies, performance-based pricing discussions, and co-investment opportunities.

Market signals Industry buzz around real-world asset tokens and crypto-related growth signals a potential for Props to explore or communicate readiness to support clients in fintech, crypto, and tokenized asset campaigns, aligning with current market trends.

Similar companies to Props

Props Tech Stack

Props uses 8 technology products and services including The Trade Desk, Hotjar, HubSpot Analytics, and more. Explore Props's tech stack below.

Props's Email Address Formats

Props uses at least 4 email formats:
Props Email FormatsExamplePercentage
First@props.usJohn@props.us
100%
First@props.coJohn@props.co
50%
FirstLast@props.coJohnDoe@props.co
25%
First.Last@props.coJohn.Doe@props.co
25%

Frequently Asked Questions

What is Props's stock symbol?

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Props is a publicly traded company; the company's stock symbol is PROPSUSD.

What is Props's official website and social media links?

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Props's official website is props.co and has social profiles on LinkedIn.

How much revenue does Props generate?

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As of July 2026, Props's annual revenue is estimated to be $10M - $25M.

What is Props's NAICS code?

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Props's NAICS code is 51 - Information.

How many employees does Props have currently?

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As of July 2026, Props has approximately 45 employees across 4 continents, including North America, Europe and Asia. Key team members include President: M. C. Explore Props's employee directory with LeadIQ.

What industry does Props belong to?

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Props operates in the Technology, Information and Media industry.

What technology does Props use?

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Props's tech stack includes The Trade Desk, Hotjar, HubSpot Analytics, Amazon Web Services, Google Workspace, OpenAI, Webflow and Datadog.

What is Props's email format?

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Props's email format typically follows the pattern of First@props.us. Find more Props email formats with LeadIQ.

How much funding has Props raised to date?

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As of July 2026, Props has raised $5.5M in funding. The last funding round occurred on Dec 24, 2018.

When was Props founded?

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Props was founded in 2017.
Props logo

Props

Technology, Information and MediaNew York, United States11-50 Employees

Props Creator Exchange operates in the technology, information and media space, focusing on combining creator content with paid media to drive tangible business outcomes for clients. The company emphasizes delivering concrete results, such as new leads and customers, rather than relying on vanity metrics. Based in New York City, Props serves clients seeking a measurable impact from creator-driven content and paid media initiatives. The firm positions itself as a bridge between human, authentic creator work and data-driven media execution to improve actual business performance. A recent development noted is the appointment of Lee Sosin as Chief Client Officer, signaling leadership growth in client-facing strategy.

Section iconCompany Overview

Website
props.co
Stock Symbol
PROPSUSD
NAICS Code
51 - Information
Founded
2017
Employees
11-50

Section iconFunding & Financials

  • $5.5M

    Props has raised a total of $5.5M of funding over 1 rounds. Their latest funding round was raised on Dec 24, 2018 as a Seed.

  • $10M - $25M

    Props's revenue is estimated to be in the range of $10M - $25M

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