Props
Technology, Information and MediaNew York, United States11-50 Employees
Props Creator Exchange operates in the technology, information and media space, focusing on combining creator content with paid media to drive tangible business outcomes for clients. The company emphasizes delivering concrete results, such as new leads and customers, rather than relying on vanity metrics. Based in New York City, Props serves clients seeking a measurable impact from creator-driven content and paid media initiatives. The firm positions itself as a bridge between human, authentic creator work and data-driven media execution to improve actual business performance. A recent development noted is the appointment of Lee Sosin as Chief Client Officer, signaling leadership growth in client-facing strategy.