CBD Focus ProsPay Direct positions itself as a specialist in high risk CBD merchant accounts in South Florida, offering compliant underwriting, ongoing risk monitoring, and flexible payment options to CBD retailers who struggle to find issuers willing to work with their category.

Local SMB Growth With a South Florida base and a focus on small to mid sized businesses, there is an opportunity to bundle merchant services with restaurant or retail POS hardware and software, targeting regional shops in need of integrated POS and payments solutions.

Mobile Wallet Advantage The payment stack includes contactless and mobile wallets such as Apple Pay and Google Wallet, creating an opportunity to sell faster checkout, higher security, and smoother customer experiences for local merchants.

Alternative Payments Offering EBT and Telecheck acceptance expands reach to government assisted programs and check based customers, enabling merchants like grocers and convenience stores to capture more transactions.

Personalized Service Edge A small team enables highly personalized onboarding and ongoing support, which can be positioned against larger processors as a premium client experience and a platform for cross selling analytics, loyalty, and additional payments features.