Ecommerce Growth Leverage the existing WooCommerce setup to broaden security hardware offerings and services, optimizing catalog, pricing, and checkout to attract SMB buyers seeking cameras, alarms, and related gear.

Channel Partnerships Explore channel partnerships with large electronics distributors to diversify inventory, improve lead times, and unlock scalable growth through a multi vendor procurement approach.

Digital Marketing Strengthen digital lead generation by integrating a CRM and marketing automation, upgrading on site forms, and deploying targeted content to shorten the sales cycle for security solutions.

Service Expansion Expand the services mix to include assessments, installation, monitoring, and managed security offerings, enabling higher value engagements with existing and new customers.

Local Focus Focus on the local Bay Area market to win SMBs with rapid response, personalized service, and bundled security solutions, leveraging the small team to deliver high touch experiences.