Regional Sourcing Leverage Pura Vida Farms’ multi-region growing capabilities in the United States and Costa Rica to position them as a reliable year-round supplier of pineapple and melons, appealing to retailers and foodservice buyers seeking consistent seasonal availability.

Product Mix Fit Target opportunities around fresh pineapple and specialty melons by highlighting Pura Vida’s integration as grower, shipper, and importer, which can streamline logistics, reduce lead times, and improve freshness for retailers' fruit departments and wholesale customers.

Growth & Scale With a revenue range of 10M–25M and a growing footprint, present Pura Vida as a mid-market partner capable of expanding private label programs, seasonal promotions, and distribution into multiple US regions while maintaining a lean supplier profile.

Leadership & Vision The appointment of a VP of Sales signals a growth-focused sales strategy; engage to align on strategic accounts, channel diversification (Grocery, Club, Online), and joint go-to-market initiatives.

Sustainability & Quality Position the company’s motto of delivering the 'pure life' through high-quality, year-round fruits as a sustainability and quality storytelling angle to win retailers prioritizing responsible sourcing and consistent product standards.