Expanding Leadership Purchasing Power is actively growing its sales and market development team, with recent high-level hires such as a Vice President of National Sales and a Chief Commercial Officer, indicating a strategic focus on expanding its customer base and enhancing sales outreach.

Market Focus The company primarily targets federal civilian employees, retirees, and retired military, presenting opportunities to tailor financial wellness solutions and expand outreach within government and military-affiliated organizations.

Product Innovation Recent launches, including a financial wellness eBook for manufacturers, suggest an openness to developing new educational and engagement tools that could be leveraged to attract new employer clients and improve existing client retention.

Financial Capacity With a robust revenue estimate between $50 million and $100 million and significant funding of over $200 million, Purchasing Power has substantial financial resources to invest in sales initiatives, technology, and expanded service offerings.

Technology Utilization The company's tech stack includes cloud services, data management, security, and bot management tools, enabling scalable and secure deployment of its benefit programs, which can be advantageous in demonstrating reliability and innovation during sales pitches.