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Insights

Growing Market Presence PURE Canadian Gaming operates four high-traffic casinos in Alberta, indicating strong regional market penetration and opportunities for expanding technology, marketing, or loyalty solutions to enhance customer engagement and retention.

Recent Acquisition Activity The recent acquisition of PURE Canadian Gaming by Indigenous Gaming Partners suggests a shift towards strategic investments and partnership opportunities, opening avenues for tailored financial products, consulting, or joint ventures within the gaming and entertainment sector.

Significant Asset Divestment The sale of four gaming properties to VICI Properties for over CA$271 million highlights opportunities to offer real estate management services, asset optimization solutions, or integrated property-tech innovations to companies involved in large-scale capital transactions.

Technology Infrastructure Implementing modern digital tools such as cloud services, analytics, and customer engagement platforms could enhance PURE’s leading customer rewards program, inform marketing strategies, and improve operational efficiency across their casino operations.

Growth in Market Revenue With annual revenues estimated between $10 million and $25 million, PURE Canadian Gaming presents ample opportunity for sales of gaming technology, POS systems, security solutions, and hospitality technology upgrades to support their entertainment and hospitality offerings.

PURE Canadian Gaming Tech Stack

PURE Canadian Gaming uses 8 technology products and services including Facebook Pixel, Cloudflare CDN, Google Fonts API, and more. Explore PURE Canadian Gaming's tech stack below.

  • Facebook Pixel
    Analytics
  • Cloudflare CDN
    Content Delivery Network
  • Google Fonts API
    Font Scripts
  • Element UI
    Javascript Frameworks
  • JSON-LD
    Javascript Frameworks
  • jQuery
    Javascript Libraries
  • Modernizr
    Javascript Libraries
  • HSTS
    Security

PURE Canadian Gaming's Email Address Formats

PURE Canadian Gaming uses at least 1 format(s):
PURE Canadian Gaming Email FormatsExamplePercentage
FirstLast@purecanadiangaming.comJohnDoe@purecanadiangaming.com
81%
FirLast@purecanadiangaming.comJohDoe@purecanadiangaming.com
8%
FirstLas@purecanadiangaming.comJohnDoe@purecanadiangaming.com
7%
FirstL@purecanadiangaming.comJohnD@purecanadiangaming.com
4%

Frequently Asked Questions

Where is PURE Canadian Gaming's headquarters located?

Minus sign iconPlus sign iconPURE Canadian Gaming's main headquarters is located at 7055 Argyll Rd. NW, Edmonton, Alberta T6C4A5, CA. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is PURE Canadian Gaming's official website and social media links?

Minus sign iconPlus sign iconPURE Canadian Gaming's official website is purecanadiangaming.com and has social profiles on LinkedIn.

What is PURE Canadian Gaming's NAICS code?

Minus sign iconPlus sign iconPURE Canadian Gaming's NAICS code is 7132 - Gambling Industries.

How many employees does PURE Canadian Gaming have currently?

Minus sign iconPlus sign iconAs of October 2025, PURE Canadian Gaming has approximately 1K employees across 3 continents, including North AmericaAsiaEurope. Key team members include Vice President Marketing & Revenue Development: D. K.Vp Of Finance: C. B.President & Chief Executive Officer: B. B.. Explore PURE Canadian Gaming's employee directory with LeadIQ.

What industry does PURE Canadian Gaming belong to?

Minus sign iconPlus sign iconPURE Canadian Gaming operates in the Gambling Facilities and Casinos industry.

What technology does PURE Canadian Gaming use?

Minus sign iconPlus sign iconPURE Canadian Gaming's tech stack includes Facebook PixelCloudflare CDNGoogle Fonts APIElement UIJSON-LDjQueryModernizrHSTS.

What is PURE Canadian Gaming's email format?

Minus sign iconPlus sign iconPURE Canadian Gaming's email format typically follows the pattern of FirstLast@purecanadiangaming.com. Find more PURE Canadian Gaming email formats with LeadIQ.

PURE Canadian Gaming

Gambling Facilities and CasinosCanada1001-5000 Employees

PURE SERVICE. PURE REWARDS. PURE ENTERTAINMENT. 

Our history is strong and our future is bright. We’re PURE Canadian Gaming and we’re proud to be bringing our unique brand of gaming to Albertans.  We may have officially started our business in 2013 but our history goes back well over 25 years with the inception of Casino ABS. Heinz Oldach built Casino ABS into one of Alberta’s best gaming companies and we’re pleased to carry his legacy into a new era. And what an era it promises to be. PURE Canadian Gaming offers Albertan’s greater customer service, a higher level of entertainment, Alberta’s best Players Club Rewards program and a strong commitment to the communities in which we live and work. Above all, PURE offers you more fun than you can imagine. We look forward to serving you and to ushering in a new spirit of customer service—one in which we believe is the best in Alberta. 

PURE Canadian Gaming operates four high-energy, action-packed Canadian casinos, Casino Calgary, Casino Lethbridge, Casino Yellowhead and Casino Edmonton. These Alberta casinos offer gamblers state-of-the-art slot machines, video lottery terminals, off-track betting, live action tables and limit and no-limit poker. Away from the action the hospitality includes restaurants with an executive chef, delis with fresh and delicious food, a mix of bar venues and live weekend entertainment!

Section iconCompany Overview

Headquarters
7055 Argyll Rd. NW, Edmonton, Alberta T6C4A5, CA
Website
purecanadiangaming.com
NAICS Code
7132 - Gambling Industries
Employees
1001-5000

Section iconMedia & News

Section iconFunding & Financials

  • $10M$25M

    PURE Canadian Gaming's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    PURE Canadian Gaming's revenue is estimated to be in the range of $10M$25M

Company Leadership

  • Stylized image of a person
    D. K.
    Vice President Marketing & Revenue Development
    Phone icon
    Mobile Phone
  • Stylized image of a person
    C. B.
    Vp Of Finance
    Phone icon
    Mobile Phone
  • Stylized image of a person
    B. B.
    President & Chief Executive Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    A. B.
    Senior Vp & Chief Financial Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    S. L.
    Svp & Regional General Manager
    Phone icon
    Mobile Phone

Employee Directory

  • Stylized image of a person
    J. Y.
    Director Of Information Technology
    Phone icon
    Mobile Phone
  • Stylized image of a person
    R. K.
    Director Of Surveillance
    Phone icon
    Mobile Phone
  • Stylized image of a person
    S. L.
    Director Of Human Resources
    Phone icon
    Mobile Phone
  • Stylized image of a person
    V. P.
    Executive Director, Marketing - Corporate Office
    Phone icon
    Mobile Phone
  • Stylized image of a person
    J. S.
    Human Resources Manager
    Phone icon
    Mobile Phone

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