Insights

Expanding Market Presence Pure Canadian Gaming operates four prominent casinos in Alberta, providing multiple touchpoints for customer engagement and revenue growth. Their recent sale of assets to VICI Properties indicates a strategic shift and potential for new investment opportunities or partnership expansion in the regional gaming market.

Recent Acquisition Activity The acquisition of Pure Canadian Gaming by Indigenous Gaming Partners highlights ongoing consolidation in the gaming industry and opens avenues for tailored sales solutions that support integration, operational efficiency, and community engagement efforts under new ownership.

Technological Adoption With a modern tech stack including tools like Facebook Pixel, Cloudflare CDN, and jQuery, Pure Canadian Gaming demonstrates openness to digital marketing and customer experience enhancements, presenting opportunities for sales of advanced analytics, loyalty program integrations, and digital engagement platforms.

Financial Growth Potential Although current revenues are between $10 million and $25 million, their strategic real estate investments and recent asset sales suggest potential for revenue expansion. This growth trajectory creates opportunities for sales of scalable IT infrastructure, gaming technology upgrades, and customer engagement solutions.

Community and Loyalty Focus PURE Canadian Gaming features a strong rewards program and community involvement initiatives, making them a suitable partner for sales of loyalty management systems, community engagement platforms, and entertainment experiential technologies aimed at enhancing customer retention and satisfaction.

PURE Canadian Gaming Tech Stack

PURE Canadian Gaming uses 8 technology products and services including Facebook Pixel, Cloudflare CDN, Google Fonts API, and more. Explore PURE Canadian Gaming's tech stack below.

  • Facebook Pixel
    Analytics
  • Cloudflare CDN
    Content Delivery Network
  • Google Fonts API
    Font Scripts
  • Element UI
    Javascript Frameworks
  • JSON-LD
    Javascript Frameworks
  • jQuery
    Javascript Libraries
  • Modernizr
    Javascript Libraries
  • HSTS
    Security

Media & News

PURE Canadian Gaming's Email Address Formats

PURE Canadian Gaming uses at least 1 format(s):
PURE Canadian Gaming Email FormatsExamplePercentage
FirstLast@purecanadiangaming.comJohnDoe@purecanadiangaming.com
81%
FirLast@purecanadiangaming.comJohDoe@purecanadiangaming.com
8%
FirstLas@purecanadiangaming.comJohnDoe@purecanadiangaming.com
7%
FirstL@purecanadiangaming.comJohnD@purecanadiangaming.com
4%

Frequently Asked Questions

Where is PURE Canadian Gaming's headquarters located?

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PURE Canadian Gaming's main headquarters is located at 7055 Argyll Road Northwest Edmonton, Alberta t6c 4a5 Canada. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is PURE Canadian Gaming's official website and social media links?

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PURE Canadian Gaming's official website is purecanadiangaming.com and has social profiles on LinkedIn.

What is PURE Canadian Gaming's NAICS code?

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PURE Canadian Gaming's NAICS code is 7132 - Gambling Industries.

How many employees does PURE Canadian Gaming have currently?

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As of March 2026, PURE Canadian Gaming has approximately 251 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Vp Of Finance: C. B.President & Chief Executive Officer: B. B.Senior Vp & Chief Financial Officer: A. B.. Explore PURE Canadian Gaming's employee directory with LeadIQ.

What industry does PURE Canadian Gaming belong to?

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PURE Canadian Gaming operates in the Gambling Facilities and Casinos industry.

What technology does PURE Canadian Gaming use?

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PURE Canadian Gaming's tech stack includes Facebook PixelCloudflare CDNGoogle Fonts APIElement UIJSON-LDjQueryModernizrHSTS.

What is PURE Canadian Gaming's email format?

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PURE Canadian Gaming's email format typically follows the pattern of FirstLast@purecanadiangaming.com. Find more PURE Canadian Gaming email formats with LeadIQ.

PURE Canadian Gaming

Gambling Facilities and CasinosAlberta, Canada201-500 Employees

PURE SERVICE. PURE REWARDS. PURE ENTERTAINMENT. 

Our history is strong and our future is bright. We’re PURE Canadian Gaming and we’re proud to be bringing our unique brand of gaming to Albertans.  We may have officially started our business in 2013 but our history goes back well over 25 years with the inception of Casino ABS. Heinz Oldach built Casino ABS into one of Alberta’s best gaming companies and we’re pleased to carry his legacy into a new era. And what an era it promises to be. PURE Canadian Gaming offers Albertan’s greater customer service, a higher level of entertainment, Alberta’s best Players Club Rewards program and a strong commitment to the communities in which we live and work. Above all, PURE offers you more fun than you can imagine. We look forward to serving you and to ushering in a new spirit of customer service—one in which we believe is the best in Alberta. 

PURE Canadian Gaming operates four high-energy, action-packed Canadian casinos, Casino Calgary, Casino Lethbridge, Casino Yellowhead and Casino Edmonton. These Alberta casinos offer gamblers state-of-the-art slot machines, video lottery terminals, off-track betting, live action tables and limit and no-limit poker. Away from the action the hospitality includes restaurants with an executive chef, delis with fresh and delicious food, a mix of bar venues and live weekend entertainment!

Section iconCompany Overview

Headquarters
7055 Argyll Road Northwest Edmonton, Alberta t6c 4a5 Canada
NAICS Code
7132 - Gambling Industries
Employees
201-500

Section iconFunding & Financials

  • $10M$25M

    PURE Canadian Gaming's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    PURE Canadian Gaming's revenue is estimated to be in the range of $10M$25M

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