Insights

Growing Market Reach Pure Cycles has established a strong presence in the US lifestyle bicycle market with rapid growth since 2010 and a broad product offering including fixed gear and urban commuter bikes, indicating a substantial customer base receptive to diverse biking solutions.

Strategic Partnerships The company's collaboration with Shopify since 2018 to enhance mobile and AR shopping experiences presents an opportunity to extend digital marketing efforts and improve direct-to-consumer online sales channels.

Acquisition Opportunities Being acquired by J & B Importers in 2020 suggests potential for expansion through distribution partnerships, especially for sales channels that target retail and omnichannel markets seeking innovative bicycle products.

Technology Integration Utilizing advanced tech stacks such as Google Cloud, Cloudflare, and Klaviyo offers avenues to leverage data-driven marketing and operational efficiency for upselling additional accessories or new bike models to existing customers.

Competitive Positioning With revenues between 1M and 10M and a relatively small team, Pure Cycles presents a nimble opportunity for B2B sales in expanding urban mobility markets, especially by highlighting their trending, stylish, and community-focused bicycle options.

Pure Cycles Tech Stack

Pure Cycles uses 8 technology products and services including Cloudflare, RSS, Babel, and more. Explore Pure Cycles's tech stack below.

  • Cloudflare
    Content Management System
  • RSS
    Content Management System
  • Babel
    Development
  • Google Cloud
    Infrastructure As A Service
  • spin.js
    Javascript Frameworks
  • Klaviyo
    Marketing Automation
  • Microsoft
    Miscellaneous
  • X-XSS-Protection
    Security

Pure Cycles's Email Address Formats

Pure Cycles uses at least 1 format(s):
Pure Cycles Email FormatsExamplePercentage
First@purecycles.comJohn@purecycles.com
41%
First.Last@purecycles.comJohn.Doe@purecycles.com
27%
Last@purecycles.comDoe@purecycles.com
18%
FirstLast@purecycles.comJohnDoe@purecycles.com
14%

Frequently Asked Questions

Where is Pure Cycles's headquarters located?

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Pure Cycles's main headquarters is located at 713 North Victory Boulevard Burbank, California 91502 United States. The company has employees across 3 continents, including North AmericaAfricaAsia.

What is Pure Cycles's official website and social media links?

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Pure Cycles's official website is purecycles.com and has social profiles on LinkedInCrunchbase.

What is Pure Cycles's SIC code NAICS code?

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Pure Cycles's SIC code is 5941 - Sporting Goods Stores and Bicycle Shops NAICS code is 44-45 - Retail Trade.

How many employees does Pure Cycles have currently?

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As of January 2026, Pure Cycles has approximately 7 employees across 3 continents, including North AmericaAfricaAsia. Key team members include Owner: C. S.Owner: R. D.Principal: J. A.. Explore Pure Cycles's employee directory with LeadIQ.

What industry does Pure Cycles belong to?

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Pure Cycles operates in the Retail industry.

What technology does Pure Cycles use?

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Pure Cycles's tech stack includes CloudflareRSSBabelGoogle Cloudspin.jsKlaviyoMicrosoftX-XSS-Protection.

What is Pure Cycles's email format?

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Pure Cycles's email format typically follows the pattern of First@purecycles.com. Find more Pure Cycles email formats with LeadIQ.

How much funding has Pure Cycles raised to date?

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As of January 2026, Pure Cycles has raised $1.3M in funding. The last funding round occurred on Apr 03, 2015 for $1.3M.

When was Pure Cycles founded?

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Pure Cycles was founded in 2010.

Pure Cycles

RetailCalifornia, United States2-10 Employees

Pure Cycles is one of the largest distributors of lifestyle bicycles in the United States. The Company was founded in December 2010 by four college entrepreneurs whose vision was to build a bicycle company that would bring stylish bicycles to the market and make them accessible to anyone. In just a few years, the business has grown tremendously through great products, strong branding and wide distribution. 

The Company's first offering was a small line of fixed gear bicycles marketed under the brand name Pure Fix. As demand for products increased, the Company quickly expanded its line to include a broad selection of models and accessories. In September 2013, Pure Cycles launched a new line of geared bikes under the brand name Pure City. These urban/commuter bikes come in a variety of colors and frame styles, and have proven to be as popular and the fixed gear bikes. 

Pure Cycles is headquartered in Burbank, CA at their 40,000 square foot office/warehouse space. The company has experienced tremendous growth since 2010, and now has an ever-expanding office with over 30 talented and hardworking employees and a dog.

Mission:
To get more people on bikes.

Company Values:
*Be Positive. Be Optimistic. 
*Befriend our Customers and Partners. 
*Focus on Design and Creativity. 
*Be Curious. 
*Be Great Team Members. 
*Effort is Everything. 
*Operate with Integrity. 
*Support Community. Give Back. 

www.purecycles.com | purefixcycles.eu | facebook.com/purecycles | twitter.com/purecycles | instagram.com/pfcycles

Section iconCompany Overview

Headquarters
713 North Victory Boulevard Burbank, California 91502 United States
SIC Code
5941 - Sporting Goods Stores and Bicycle Shops
NAICS Code
44-45 - Retail Trade
Founded
2010
Employees
2-10

Section iconFunding & Financials

  • $1.3M

    Pure Cycles has raised a total of $1.3M of funding over 2 rounds. Their latest funding round was raised on Apr 03, 2015 in the amount of $1.3M.

  • $1M$10M

    Pure Cycles's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1.3M

    Pure Cycles has raised a total of $1.3M of funding over 2 rounds. Their latest funding round was raised on Apr 03, 2015 in the amount of $1.3M.

  • $1M$10M

    Pure Cycles's revenue is estimated to be in the range of $1M$10M

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