Acquisition Potential With recent acquisitions by Rossignol Group and Pierer Mobility AG, Felt Bicycles is now a part of larger organizations with established market presence, opening up possibilities for cross-selling opportunities and access to new customer segments.

Brand Expansion The launch of the Rossignol Bikes range by Felt Bicycles indicates a strategic move towards expanding the product line and reaching a wider audience. This presents an opportunity for sales teams to capitalize on the introduction of a new range of offerings.

Tech Integration Felt Bicycles utilizes a tech stack including Prebid, Facebook Pixel, and Google Maps, showcasing a commitment to leveraging technology for marketing and sales. Understanding and aligning with their tech infrastructure can facilitate smoother engagement and collaboration.

Rebranding Advantage Following the rebranding in 2018, Felt Bicycles has refreshed its image with a new logo, colors, and website. This presents an opportunity for sales teams to align their pitches with the updated brand identity for a more cohesive customer approach.

Expert Endorsements The success of Felt Bicycles, as seen with athletes winning championships riding Felt bikes, provides a strong endorsement for the brand's performance and quality. Leveraging these endorsements in sales pitches can instill confidence in potential customers.