What departments does Pure Fishing have?

Pure Fishing has employees across 16 departments including Entrepreneurship, Operations, Information Security, Human Resources, Finance.

What is the largest department at Pure Fishing?

The largest department at Pure Fishing is Entrepreneurship with 4 employees.

Where are Pure Fishing employees located globally?

Pure Fishing has employees across 7 continents and 45 countries including Nigeria, Kenya, Cameroon, Morocco, South Africa.

How has Pure Fishing's team size changed over time?

Pure Fishing's team has decreased from approximately 1.3K to 789 employees based on available data.

Pure Fishing Employee Directory

Q: Who are Pure Fishing's key employees and leadership?

Pure Fishing's key employees include: Ceo: D. K., Chief Executive Officer: J. D., Chief Executive Officer: K. J., Chief Technical Officer: D. A., Chief Operating Officer: D. S..

Sporting Goods ManufacturingSouth Carolina, United States1001-5000 Employees

Pure Fishing is a sporting goods manufacturer based in Columbia, South Carolina, at 7 Science Court, 29203. The company operates in 19 countries and has a multilingual workforce fluent in 28 languages. It provides fishing tackle, lures, rods and reels under a portfolio of brands that includes Abu Garcia, Berkley, Fenwick, Frabill, Penn, Pflueger, Plano, Shakespeare, SpiderWire, Stren and Ugly Stik. Pure Fishing emphasizes commitments to empowering its team, sustainability, and customer-centric innovation. The company employs between 1,001 and 5,000 people and, in its history, acquired the Svendsen-Sport group in 2022.

Pure Fishing Global Highlights

North America
922

United States Of America
899
Canada
21
Trinidad And Tobago
1
Mexico
1

Europe
194

United Kingdom Of Great Britain And Northern Ireland
56
France
28
Netherlands
22
Poland
18
Sweden
15
Denmark
14
Germany
11
Finland
7
Italy
7
Hungary
4
Spain
3
Norway
2
Greece
2
Slovakia
1
Iceland
1
Luxembourg
1
Bulgaria
1
Belgium
1

Asia
52

China
22
India
9
Japan
7
Philippines
5
Indonesia
3
Malaysia
3
Bangladesh
2
United Arab Emirates
1

Oceania
31

Australia
28
New Zealand
2
Samoa
1

Africa
14

Nigeria
4
South Africa
3
Kenya
2
Somalia
2
Cameroon
1
Morocco
1
Egypt
1

South America
1

Guyana
1

Pure Fishing's Leadership

D. K.
Ceo
Mobile Phone
Email
J. D.
Chief Executive Officer
Mobile Phone
Email
K. J.
Chief Executive Officer
Mobile Phone
Email
D. A.
Chief Technical Officer
Mobile Phone
Email
D. S.
Chief Operating Officer
Mobile Phone
Email
J. W.
Chief Security Officer
Mobile Phone
Email
K. M.
Chief Human Resources Officer
Mobile Phone
Email
K. M.
Chief Financial Officer
Mobile Phone
Email

Pure Fishing Employee Metrics

100%

50%

0%

2026

2025

Sales
Customer Success
Engineering
Analytics
Marketing
Other
Accounting
Retail
Supply Chain
Product Management

Contact profiles from Pure Fishing

Name

Title

Contact Info

Location

Last Update

D. K.
Ceo
Mobile Phone
Email
Apr 17, 2026
D. A.
Chief Technical Officer
Mobile Phone
Email
Oct 23, 2024
D. S.
Chief Operating Officer
Mobile Phone
Email
Oct 23, 2024
D. P.
Owner
Mobile Phone
Email
Oct 22, 2024
I. S.
Chairman
Mobile Phone
Email
Oct 16, 2024
J. D.
Chief Executive Officer
Mobile Phone
Email
Oct 11, 2023
J. W.
Chief Security Officer
Mobile Phone
Email
Oct 22, 2024
K. M.
Chief Human Resources Officer
Mobile Phone
Email
Oct 23, 2024
K. M.
Chief Financial Officer
Mobile Phone
Email
Oct 23, 2024
K. J.
Chief Executive Officer
Mobile Phone
Email
Oct 16, 2024

Frequently Asked Questions

What is Pure Fishing known for?

Pure Fishing operates in the Sporting Goods Manufacturing industry; you can contact the main corporate office by phone at

+1-803-451-****

. Explore Pure Fishing's company overview page for more information.

What is Pure Fishing's most common email format?

Pure Fishing employees' email format typically follows the pattern of . Trying to find reliable and up-to-date employee contact data? Find more Pure Fishing email formats with LeadIQ.

How many employees does Pure Fishing have currently?

Pure Fishing has approximately 1.7K employees as of July 2026. These team members are located across 6 continents, including North AmericaEuropeAsia.

Who are Pure Fishing's key employees and leadership?

As of July 2026, Pure Fishing's key employees include:

Ceo: D. K.
Chief Executive Officer: J. D.
Chief Executive Officer: K. J.
Chief Technical Officer: D. A.
Chief Operating Officer: D. S.

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Pure Fishing Employee Directory

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