Pure Fishing

Pure Fishing Employee Directory

Sporting Goods ManufacturingSouth Carolina, United States1001-5000 Employees

With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing is the leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia, Berkley, Fenwick, Frabill, Penn, Pflueger, Plano, Shakespeare, SpiderWire, Stren, and Ugly Stik. We are a passionate team dedicated to creating memorable experiences by helping anglers everywhere have more fun catching more fish.

Our Commitment to Excellence at Pure Fishing:

At Pure Fishing, we are committed to more than just making world-class fishing gear. We are dedicated to creating a positive impact on our employees, customers, communities, and the environment. Our promise is to:

Empower Our Team: We foster a culture where every voice is valued and innovation thrives.

Sustainability: We’re dedicated to preserving our waters and wildlife for future generations.

Customer-Centric Innovation: Our focus is on continuously improving to meet the evolving needs of anglers.

Together, we’re building a future where passion and purpose come together. Join us in our commitment to excellence, every day.

Find Pure Fishing employees' phone numbers or email addresses

Pure Fishing Global Highlights

Location
Employees

North America
877

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  • United States Of America
    854
  • Canada
    21
  • Mexico
    1
  • Trinidad And Tobago
    1

Europe
178

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  • United Kingdom Of Great Britain And Northern Ireland
    48
  • France
    25
  • Netherlands
    22
  • Sweden
    18
  • Poland
    16
  • Denmark
    12
  • Germany
    8
  • Finland
    7
  • Italy
    6
  • Spain
    3
  • Greece
    3
  • Hungary
    3
  • Norway
    2
  • Bulgaria
    1
  • Slovakia
    1
  • Switzerland
    1
  • Iceland
    1
  • Luxembourg
    1

Asia
53

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  • China
    24
  • India
    9
  • Japan
    6
  • Philippines
    5
  • Malaysia
    3
  • Indonesia
    3
  • Bangladesh
    2
  • United Arab Emirates
    1

Oceania
26

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  • Australia
    23
  • New Zealand
    2
  • Samoa
    1

Africa
14

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  • Nigeria
    4
  • South Africa
    3
  • Somalia
    2
  • Kenya
    2
  • Morocco
    1
  • Cameroon
    1
  • Egypt
    1

South America
1

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  • Guyana
    1

Pure Fishing's Leadership

  • Stylized image of a person
    D. A.
    Chief Executive Officer
    Phone icon
  • Stylized image of a person
    J. D.
    Chief Executive Officer
    Phone icon
  • Stylized image of a person
    K. J.
    Chief Executive Officer
    Phone icon
  • Stylized image of a person
    B. H.
    Chief Digital Officer (cdo)
    Phone icon
  • Stylized image of a person
    R. D. B.
    Chief Information Officer At Pure Fishing (a Portfolio Company Of Sycamore Partners)
    Phone icon
  • Stylized image of a person
    J. S.
    Chief Product And Brand Officer
    Phone icon
  • Stylized image of a person
    D. A.
    Chief Technical Officer
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  • Stylized image of a person
    D. S.
    Chief Operating Officer
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Pure Fishing Employee Metrics

100%
50%
0%
2025
2024
  • Sales
  • Customer Success
  • Engineering
  • Analytics
  • Marketing
  • Other
  • Accounting

Contact profiles from Pure Fishing

Name
Title
Contact Info
Location
Last Update
  • Stylized image of a person
    D. A.
    Chief Executive Officer
    Phone icon
    United States
    Nov 10, 2025
  • Stylized image of a person
    B. H.
    Chief Digital Officer (cdo)
    Phone icon
    United StatesSouth Carolina
    Nov 13, 2025
  • Stylized image of a person
    R. S.
    President, Sales N.A
    Phone icon
    United StatesNorth Carolina
    Nov 11, 2025
  • Stylized image of a person
    R. D. B.
    Chief Information Officer At Pure Fishing (a Portfolio Company Of Sycamore Partners)
    Phone icon
    United StatesSouth Carolina
    Nov 13, 2025
  • Stylized image of a person
    J. S.
    Chief Product And Brand Officer
    Phone icon
    United StatesSouth Carolina
    Nov 13, 2025
  • Stylized image of a person
    D. K.
    Ceo
    Phone icon
    Nov 11, 2025
  • Stylized image of a person
    D. A.
    Chief Technical Officer
    Phone icon
    Oct 23, 2024
  • Stylized image of a person
    D. S.
    Chief Operating Officer
    Phone icon
    Oct 23, 2024
  • Stylized image of a person
    D. P.
    Owner
    Phone icon
    Oct 22, 2024
  • Stylized image of a person
    I. S.
    Chairman
    Phone icon
    Oct 16, 2024

Frequently Asked Questions

What is Pure Fishing known for?

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Pure Fishing operates in the Sporting Goods Manufacturing industry. The company's main headquarters is located in 7 Science Ct Columbia, SC 29203 US; you can contact the main corporate office by phone at . Explore Pure Fishing's company overview page for more information.

What is Pure Fishing's most common email format?

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Pure Fishing employees' email format typically follows the pattern of . Trying to find reliable and up-to-date employee contact data? Find more Pure Fishing email formats with LeadIQ.

How many employees does Pure Fishing have currently?

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Pure Fishing has approximately 1.6K employees as of October 2025. These team members are located across 6 continents, including North AmericaEuropeAsia.

Who are Pure Fishing's key employees and leadership?

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As of October 2025, Pure Fishing's key employees include:

  • Chief Executive Officer: D. A.
  • Chief Executive Officer: J. D.
  • Chief Executive Officer: K. J.
  • Chief Digital Officer (cdo): B. H.
  • Chief Information Officer At Pure Fishing (a Portfolio Company Of Sycamore Partners): R. D. B.

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