What departments does Pure Fishing have?

Pure Fishing has employees across 16 departments including Information Technology, Operations, Sales, Product Management, Military & Protective Services.

What is the largest department at Pure Fishing?

The largest department at Pure Fishing is Marketing with 4 employees.

Where are Pure Fishing employees located globally?

Pure Fishing has employees across 7 continents and 45 countries including Somalia, Nigeria, Kenya, Morocco, South Africa.

How has Pure Fishing's team size changed over time?

Pure Fishing's team has decreased from approximately 1.3K to 789 employees based on available data.

Pure Fishing Employee Directory

Sporting Goods ManufacturingSouth Carolina, United States1001-5000 Employees

Pure Fishing is a sporting goods manufacturer based in Columbia, South Carolina, at 7 Science Court, 29203. The company operates in 19 countries and has a multilingual workforce fluent in 28 languages. It provides fishing tackle, lures, rods and reels under a portfolio of brands that includes Abu Garcia, Berkley, Fenwick, Frabill, Penn, Pflueger, Plano, Shakespeare, SpiderWire, Stren and Ugly Stik. Pure Fishing emphasizes commitments to empowering its team, sustainability, and customer-centric innovation. The company employs between 1,001 and 5,000 people and, in its history, acquired the Svendsen-Sport group in 2022.

Pure Fishing Global Highlights

North America
909

United States Of America
886
Canada
21
Trinidad And Tobago
1
Mexico
1

Europe
197

United Kingdom Of Great Britain And Northern Ireland
57
France
28
Netherlands
24
Poland
18
Sweden
15
Denmark
13
Germany
10
Italy
8
Finland
7
Hungary
4
Spain
3
Norway
2
Greece
2
Belgium
2
Slovakia
1
Iceland
1
Luxembourg
1
Bulgaria
1

Asia
53

China
23
India
9
Japan
7
Philippines
5
Indonesia
3
Malaysia
3
Bangladesh
2
United Arab Emirates
1

Oceania
26

Australia
23
New Zealand
2
Samoa
1

Africa
14

Nigeria
4
South Africa
3
Somalia
2
Kenya
2
Morocco
1
Egypt
1
Cameroon
1

South America
1

Guyana
1

Pure Fishing's Leadership

D. A.
Chief Executive Officer
Mobile Phone
Email
D. K.
Ceo
Mobile Phone
Email
J. D.
Chief Executive Officer
Mobile Phone
Email
K. J.
Chief Executive Officer
Mobile Phone
Email
B. H.
Chief Digital Officer (cdo)
Mobile Phone
Email
R. P.
Chief Financial Officer, Coo
Mobile Phone
Email
R. D. B.
Chief Information Officer At Pure Fishing (a Portfolio Company Of Sycamore Partners)
Mobile Phone
Email
J. S.
Chief Product And Brand Officer
Mobile Phone
Email

Pure Fishing Employee Metrics

100%

50%

0%

2026

2025

Sales
Customer Success
Engineering
Analytics
Marketing
Other
Accounting
Retail
Supply Chain
Product Management

Contact profiles from Pure Fishing

Name

Title

Contact Info

Location

Last Update

I. S.
Chairman
Mobile Phone
Email
Oct 16, 2024
J. D.
Chief Executive Officer
Mobile Phone
Email
Oct 11, 2023
J. W.
Chief Security Officer
Mobile Phone
Email
Oct 22, 2024
K. M.
Chief Human Resources Officer
Mobile Phone
Email
Oct 23, 2024
K. M.
Chief Financial Officer
Mobile Phone
Email
Oct 23, 2024
K. J.
Chief Executive Officer
Mobile Phone
Email
Oct 16, 2024
M. G.
Chairman
Mobile Phone
Email
Oct 17, 2024
N. W.
Chairman
Mobile Phone
Email
Oct 16, 2024
M. K.
Vp, Marketing Communications
Mobile Phone
Email
United StatesMissouri
Jun 09, 2026
J. R.
Vice President-Us Sales
Mobile Phone
Email
United StatesMinnesota
Jun 09, 2026

Frequently Asked Questions

What is Pure Fishing known for?

Pure Fishing operates in the Sporting Goods Manufacturing industry. The company's main headquarters is located in 7 Science Court Columbia, South Carolina 29203 United States; you can contact the main corporate office by phone at

+1-803-754-****

. Explore Pure Fishing's company overview page for more information.

What is Pure Fishing's most common email format?

Pure Fishing employees' email format typically follows the pattern of . Trying to find reliable and up-to-date employee contact data? Find more Pure Fishing email formats with LeadIQ.

How many employees does Pure Fishing have currently?

Pure Fishing has approximately 1.7K employees as of May 2026. These team members are located across 6 continents, including North AmericaEuropeAsia.

Who are Pure Fishing's key employees and leadership?

As of May 2026, Pure Fishing's key employees include:

Chief Executive Officer: D. A.
Ceo: D. K.
Chief Executive Officer: J. D.
Chief Executive Officer: K. J.
Chief Digital Officer (cdo): B. H.

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Pure Fishing Employee Directory

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