Sustainability leadership Pure Strategies is a long-standing sustainability consulting firm (founded 1998) with a proven track record guiding major brands on goals, management strategies, and supply chain improvements, indicating ongoing upsell potential to existing and new clients seeking comprehensive sustainability programs.

Brand and packaging focus Client work includes developing sustainable packaging and circularity improvements for retailers and manufacturers, presenting opportunities to offer packaging optimization, supplier alignment, and circular economy services to additional CPG and retail clients.

Regulatory readiness Active involvement in Extended Producer Responsibility (EPR) initiatives and regulatory guidance partnerships signals demand for EPR strategy development, compliance roadmaps, and implementation tooling for clients navigating evolving packaging regulations.

Measurement and transparency The Chemical Footprint Project and climate targets work position Pure Strategies as a provider of measurement frameworks, data governance, and disclosure readiness—areas ripe for expanding client programs around reporting, KPI development, and investor-facing sustainability metrics.

Strategic partnerships engagements with notable brands (e.g., Walmart, Ben & Jerry’s, Toyota) and collaborations with industry groups (SBT Network, UN Global Compact) suggest opportunities to partner with larger enterprises or industry associations for scale-led projects and co-brandable thought leadership programs.