Strategic Acquisition PureSoftware was acquired by Happiest Minds in 2024, signaling access to larger distribution channels, cross-sell opportunities, and integrated solutions within a broader technology portfolio for enterprise clients.

FinTech Leadership Arttha, PureSoftware’s flagship digital banking platform, along with recent Banking-as-a-Service (BaaS) capabilities, positions the company to expand with financial institutions seeking modern core banking, digital lending, and fintech integrations.

Awarded Credibility Multiple regional and global awards for digital banking and BaaS excellence enhance credibility with executives in banking, fintech, and insurance, supporting outbound messaging and C-suite engagement.

Global Delivery With a global footprint spanning Bengaluru, Singapore, and Nairobi, PureSoftware demonstrates capability in multi-region delivery, enabling target campaigns for banks, insurers, and retail/logistics firms with distributed requirements.

Growth and Scale Revenue in the mid-range hundreds of millions and a large employee base indicate capacity for large projects, multi-year digital transformation programs, and scalable fintech deployments across geographies.