Growing Market Presence Puressentiel has demonstrated strong growth and market penetration within the natural health and aromatherapy segments, including recent expansion into airports and travel retail outlets, indicating opportunities to further target retail channels and travel-focused venues.

Product Innovation The company's launch of DIY well-being packages and holiday gift sets shows a focus on innovative, ready-to-use products that appeal to health-conscious consumers seeking convenient wellness solutions, creating avenues for new product bundle sales and seasonal promotions.

Expanding Distribution Partnerships with major retail and travel groups like Lagardère and Dufry suggest potential to deepen B2B relationships with large retail chains and airports, as well as exploring international markets where travel retail is a growth driver.

Digital Engagement Utilization of tech tools such as Hotjar, Envoy, and reCAPTCHA indicates an investment in digital marketing and customer engagement strategies, which can be leveraged for targeted campaigns and personalized online sales channels to reach health-conscious consumers.

Brand Differentiation Puressentiel’s focus on natural, essential oil-based products and unique formulations positions it as a premium, authentic brand in the wellness sector, opening sales opportunities with health-focused retailers and practitioners seeking credible, high-quality aromatherapy solutions.