Strategic Partnerships Purple has recently forged strategic partnerships with Armatureworks, Altitude Trampoline Park, 1/ST Group, and more. Leveraging these collaborations can open doors for cross-promotional opportunities and expanding the client base through joint marketing efforts.

Industry Recognition Being recognized as a Niche Player in the Gartner Magic Quadrant for Indoor Location Services positions Purple as a reputable and innovative provider in the market. This accolade can be used to attract new clients seeking cutting-edge solutions.

Funding Boost Securing a significant investment of $12.8M indicates a strong financial backing for Purple's growth and product development. Highlighting this funding can build credibility with potential clients looking for a stable and well-supported technology partner.

Client Acquisitions Recent client wins such as Dallas Area Rapid Transit Inc. showcase Purple's capability to provide solutions for large-scale venues across 300 access points. Highlighting successful implementations like this can attract similar organizations seeking reliable WiFi solutions.

Global Growth Trajectory With a focus on global growth supported by investments, Purple's expansion strategy presents opportunities for sales professionals to target international markets. Identifying regions where Purple is looking to grow can guide sales efforts towards those areas.