Market Leadership Purple WiFi is recognized as a global leader in guest Wi-Fi and indoor location services, with recent awards and strong industry positioning, presenting opportunities to target enterprises seeking innovative connectivity solutions.

Strategic Expansion The company's merger with SplashAccess and city-wide partnerships, such as with Newcastle City Council, indicate active growth in the shared spaces, security, and public sector markets, suggesting sales potential in municipal and shared residential environments.

Cloud Integration Purple WiFi’s collaboration with Google Cloud and its availability on the Google Cloud Marketplace highlight its cloud-based solutions, making it an attractive option for organizations prioritizing scalable, cloud-native Wi-Fi and analytics services.

Financial Strength With substantial revenue estimates between 250 and 500 million dollars and recent funding of 13 million dollars, Purple WiFi demonstrates financial stability and capacity for product expansion, opening doors to upsell new modules and enterprise packages.

Innovative Offerings The company’s focus on user experience through social login, single sign-on, and analytics solutions provides multiple touchpoints for upselling integrated engagement, marketing, and security solutions to retail, entertainment, and hospitality sectors.