Unique Customization PurpleTrail offers a wide range of fully customizable invitations and cards, allowing customers to create unique and personalized products tailored to their specific occasions. This high level of customization can be a key selling point to attract customers looking for exclusive and one-of-a-kind designs.

New Product Lines The recent launch of teacher lesson planners and student planners by PurpleTrail presents an excellent sales opportunity to target educators and students. These tailored products cater to specific needs in the education sector and can be marketed effectively to reach new customer segments.

Smyth Sewing Machine The introduction of a Smyth sewing machine in PurpleTrail's production facility enhances the quality and craftsmanship of their signature planners, journals, and guestbooks. This technology upgrade can be highlighted as a premium feature, appealing to customers looking for superior quality products.

Convenient Features PurpleTrail offers convenient features like Mailing Service and Designer Review, which can streamline the purchasing process for customers. Highlighting these services can attract buyers seeking a hassle-free experience and can be used as a competitive advantage in driving sales.

Seasonal Campaigns With back-to-school seasons and various holidays approaching, PurpleTrail can capitalize on seasonal campaigns to promote their products. Tailoring marketing efforts and product offerings to align with these occasions can boost sales and attract customers looking for themed invitations and cards.