Luxury Market Position Riviera Yachts operates as a leading luxury boat manufacturer, catering to high-end clients seeking premium vessels, which presents opportunities to target affluent consumers and yacht charter services within the luxury lifestyle market.

Global Exposure Participation in prominent events like the Cannes Yachting Festival enhances Riviera's international visibility, providing avenues to connect with high-net-worth individuals and international yacht brokers seeking exclusive yacht options.

Innovation and Technology Utilizing digital marketing tools such as Facebook Pixel and Google Tag Manager indicates an active online presence and data-driven marketing approach, ideal for reaching targeted luxury clients and increasing online inquiries and sales.

Growth Potential With a diverse product lineup from 36 to 75 feet and recent high-profile event attendance, there are opportunities to expand into new markets or upscale segments, especially in regions with a strong luxury yacht demand such as Europe and North America.

Market Competition Compared to similar companies with higher revenue and employee bases, Riviera's positioning as Australia's most awarded luxury boat builder offers a unique branding advantage for premium marketing efforts aimed at discerning buyers.